A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.
When it comes to business-to-business sales, advertisers look to target all kinds of niche segments. Recently, a B2B communications provider ...
Hello, readers! Welcome to the latest edition of the Digital Innovations Awesome List (DIAL). We know it can be tough ...
It’s officially November! And we couldn’t be more excited to kick it off with a jam-packed week filled with a ...
Hello there, guys and gals. It’s Friday once more and a spooky one at that. Welcome to the Halloween edition ...
Integrates with eXelate and other Major DMPs to Use Data for Targeting Ad Campaigns; Augments Single Platform for Real-Time Advertising ...
What is your media teaching you? At Centro, we believe that digital media investment should deliver powerful consumer insights. That’s ...
Is there more to you than the newspaper you read and your favorite online store? Of course there is, and ...
The Association of National Advertisers (ANA) Masters of Marketing conference is one of my favorite events of the year. Not ...
Republished from the SiteScout RTB Zeitgeist blog. Retargeting has become an essential modern marketing tactic. In a recent article for ...