Explore how consistent advertising builds mental availability, shaping recall in buying moments and supporting long-term brand growth.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Explore how consistent advertising builds mental availability, shaping recall in buying moments and supporting long-term brand growth.
I tell this story often: I mentor because I had a mentor. As a 23 year-old copywriter at a small ...
Congratulations, friend. You've made it. It’s Friday and like you, we've had a busy week. The hustle and bustle of ...
Life isn't meant for sitting on shore, it’s meant for setting sail on the sea of possibility, where it’s windier ...
Just in case you had a crazy week – yes, it is indeed Friday! As usual, we had another jam-packed ...
Happy December, everyone! As we look to close out the year, we figured we would give you one extra gift ...
Programmatic is quickly changing the way we think about media buying. Like any new technology, programmatic has had its share ...
Republished from the SiteScout blog. Advertisers are increasingly bringing their programmatic advertising practices in-house thanks to ad teams increasing their ...
If you think marketing during the holidays feels fast and furious, you’re not alone. Keeping pace with today’s consumer demands ...
At this point, media plans have been approved. Buys have been completed. Promises have been made. As you hold your ...