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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Going Deep on Live Sports Advertising Opportunities

The live sports broadcast landscape is changing. See how sports advertisers can effectively reach and connect with fans in the digital age.

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Blog Posts

Kristin Haarlow, Spark Vice President, Joins Centro

Haarlow will serve as Centro’s Regional VP of Media Strategy and Operations, West; Centro Emerges as Media Powerhouse by Attracting ...

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Emmis Communications Buys Programmatic for its Local Advertisers

Read the Entire Story on AdExchanger 

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Welcome to the Latest Edition of DIAL

Happy Monday! Beginning a new week can be tough, so to help you ease back in, our very own Digital ...

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Five on Friday

Hey friends! Thanks to the short work week, Friday is already upon us! We are definitely fans of easing back ...

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Five on Friday

Friday again so soon?! It has been a week of self-improvement of all of us, and we can’t wait to ...

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Centro on Great Rated

Read the Entire Story on Great Rated

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When Work Isn't Work: #CentroLife

In the spirit of the upcoming Labor Day holiday, we wanted to do a feature on our very own workplace! Time and again, Centrons rate their home-away-from home as the best in the industry. We love our manifesto, we love our benefits, and we love our jobs!

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Five on Friday

Hello friends! It is a happy Friday here at Centro! We've had a fun week and, as usual, we’d like to share the cool things we've been up to as a company.

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#CentroInAction: Helping a Telecom Company Make the Connection

Building brand awareness and generating engagement across more than 7,000 zip codes is a huge task — even for a major telecommunications company.

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