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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Agentic AI in Marketing: A Brief Guide to What’s Changing and How to Prepare

To prepare for an agentic AI-powered future, marketers must understand how the technology is poised to change the industry.

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Blog Posts

Five on Friday

Hello there, guys and gals. It’s Friday once more and a spooky one at that. Welcome to the Halloween edition ...

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SiteScout Adds Facebook Exchange Inventory to Self-Serve Real-Time Bidding Platform

Integrates with eXelate and other Major DMPs to Use Data for Targeting Ad Campaigns; Augments Single Platform for Real-Time Advertising ...

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Centro Custom Network: A Plan for Every Client, a Solution for Every Need

What is your media teaching you? At Centro, we believe that digital media investment should deliver powerful consumer insights. That’s ...

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Centro Audience Buying: A Complete Picture

Is there more to you than the newspaper you read and your favorite online store? Of course there is, and ...

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ANA Masters of Marketing: Making Connections, Finding Purpose

The Association of National Advertisers (ANA) Masters of Marketing conference is one of my favorite events of the year. Not ...

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RTB Zeitgeist: Why Every Marketer Should Leverage Retargeting

Republished from the SiteScout RTB Zeitgeist blog. Retargeting has become an essential modern marketing tactic. In a recent article for ...

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#CentroInAction: The Proof is in the Partnership

One of Centro’s strongest client relationships was born out of mutual necessity. Several years ago, one of our agency clients ...

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Five on Friday

Hello, friends! It's Friday and time for the latest Five on Friday! The Centrons felt like jet setters this week, ...

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Centro on the Run - Part 2

Welcome to part two of the Centro on the Run series! We are sure that by now you are all ...

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