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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

6 Considerations for Cannabis Advertising

Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.

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Blog Posts

Centro Hires a CFO and Looks to Investors

Read the Entire Story on AdExchanger 

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Feet on the Street

At Centro, we’re all about stepping out from behind our desks and engaging with the big wide world around us. So it’s no surprise that when it comes to industry events, we head straight for the action.

Each week we’re meeting with thought leaders. Sharing our deep expertise through speaking events. Even celebrating wins and advances in the industry. From conferences to award shows, networking events and roving ice cream parties (see below), our calendar is chock full.

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Tracking billions stolen from the media industry

  Read the Entire Story on ZDNet

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A company founder on 'the portal to creativity and imagination'

Read the Entire Story in the Chicago Tribune 

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Jill Hamilton, Former DigitasLBI Vice President, Joins Centro

Jill Hamilton will serve as Regional VP of Media Strategy and Operations for the East at Centro; Centro Continues to ...

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AdExchanger Research Keeps it Real with Programmatic

Conversations about programmatic buying are happening at all levels in the industry and many believe it represents the future of advertising. With programmatic spend projections nearing $9.8 billion in 2014 (eMarketer), it seems that the dollars are finally living up to the hype.

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Transformers Have Invaded Cannes

Read the Entire Story on MediaPost

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M&A: Measurement and Attribution

Read the Entire Story on MediaPost

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Former Google Advertising Research Director and TeamDetroit Marketing Science SVP Joins Centro

Gunnard Johnson Will Serve as SVP of Data and Analytics at Centro; Plays Key Role in Developing Analytics and Marketing ...

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