Sep 10 2014
Anthony Loredo

Kristin Haarlow, Spark Vice President, Joins Centro


Haarlow will serve as Centro’s Regional VP of Media Strategy and Operations, West; Centro Emerges

as Media Powerhouse by Attracting Executives from Spark, DigitasLBi and TM Advertising

LOS ANGELES, CA – September 10, 2014 – Centro (, a provider of unified, enterprise-class software for digital advertising, today announced the addition of Kristin Haarlow as Regional VP, Media Strategy and Operations for the West. Haarlow is an emerging leader in digital media, having managed $200 million in digital spend across 30+ clients annually for Spark. Haarlow will oversee Centro’s media operations in Los Angeles, Denver and San Francisco. In the past 12 months, Centro has attracted prominent media executives from DigitasLBi and TM Advertising to lead offices in other U.S. regions.

In 2014, Centro helped 900 clients unify and automate digital media buying as well as streamline operations from start to finish. Agencies have come to expect from Centro the highest quality of service reflective of what Haarlow delivered in her nine years at Spark. As vice president of digital investment at Spark in Chicago, she led major accounts such as Purina, Fifth Third Bank, E*Trade, Hanes, Famous Footwear, Dairy Queen and more. Haarlow has a B.A. in business and psychology from Miami University.

“Kristin’s arrival signals the rapid growth we are experiencing among clients in the western U.S., where we are now working with agencies of all types and sizes and with clients in the most popular verticals,” said Scott Neslund, EVP of Media Services, Centro. “Agencies and advertisers who are spending more on digital media require the expertise necessary to guide campaigns effectively. Kristin and her team are in a prime position to fulfill this mission and empower agencies to compete for more digital dollars.”

“Having worked as a partner with Centro for a few years, I’ve seen firsthand the value it brings to relationships with agencies,” said Kristin Haarlow, Regional VP, Centro. “Agencies will be the prime beneficiaries of Centro’s immense scale and presence in the market, as we provide access to technology and knowledge that can be the differentiator in winning a greater share of an advertiser’s media spend.”

About Centro

Centro ( provides unified, enterprise-class software to simplify digital media operations. Our media management platform streamlines and scales ad buys across all channels, accessing both guaranteed and biddable inventory, to achieve any campaign objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization and reporting needs. Since 2001, Centro has successfully planned and executed more than 100,000 national and local campaigns across all digital display platforms and ad format types. Headquartered in Chicago with 33 offices in North America, Centro’s success and commitment to culture has led to many accolades, including #1 on Crain’s Best Places to Work in Chicago in 2011, 2012, 2013 and 2014.

Anthony Loredo