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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

6 Considerations for Cannabis Advertising

Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.

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Blog Posts

Centro: Chicago's Ad Tech Giant Aims to Revive Journalism

Read the Entire Story on Silicon Valley Watcher

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Centro Tops Crain’s Chicago Business’ Best Place to Work List for Four Straight Years

Centro Continually Achieves Recognition for Positive Culture and Work Environment; Focus on Employee Health, Happiness and Career Development Act as ...

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Best Places to Work 2014: No. 1 Centro

Read the Entire Story on Crain's Business Chicago 

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Video Comes to Leading Self-Serve RTB Platform

Read the Entire Story on Mobile Marketing Watch 

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SiteScout Adds Video to Self-Serve Real-Time Bidding Platform

SiteScout Makes Programmatic Video Advertising Simple and Accessible for Any Marketer; Delivers One Buying Platform Encompassing All Major Digital Channels ...

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SiteScout Rounds Out RTB Platform With Addition of Online Video

Read the Entire Story on MediaPost 

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Centro Bolsters Sales Team with Addition of Doug Thomas as VP of Sales

Twenty-Year Media Industry Veteran Who Led Many Nine-Digit Sales Revenue Teams  Will Cultivate Deeper Relationships with Agencies in the Midwest United ...

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Successful Strategies For Using Mobile Location Data

  Read the Entire Story on iab

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Chicago advertising's agents of change

Read the Entire Story on Crain's Chicago Business 

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