Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
There’s no question the historical, labor-intensive method of buying media has been disrupted. Today, marketers don’t even need an IO or a relationship with a publisher, as they can log into a system to buy media in an automated fashion. However, programmatic video hasn't quite evolved the way traditional display advertising has.
While digital ad spend continues to increase year over year, a few lingering questions still remain – how are we going to view and manage the dollars that are being shifted over from television budget to digital video? Will television teams buy digital video? What does the future of digital video look like?
Despite a lot of complaints about the ads Instagram began running recently, the application is seeing success so far from the ads, Instagram CEO Kevin Systrom said at a conference in early November. The Michael Kors ads drew some complaints for their prominence in peoples’ news feeds, but they have also drawn “very positive comments,” including people recommending the advertised to friends and asking where they can get it
Former DraftFCB Media Leader Brings Extensive and Rich Experience in Elevating Brand Value for General Motors, MillerCoors, Frito-Lay, Taco Bell and ...