Learn why marketers are embracing community-driven strategies to navigate signal loss and privacy regulations while maintaining meaningful connections.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Learn why marketers are embracing community-driven strategies to navigate signal loss and privacy regulations while maintaining meaningful connections.
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In a world in which we feel more hyper-connected, we have, in many cases, become more disconnected from the world around us. Wearable devices give people access to insights in a more seamless way, acting as extensions of themselves. Rather than having to look down at a screen to read or type in a query to search for something – the information people want is available to them and readily accessible via simple voice command. The smartest of the wearables, like Google Glass, provide a deep level of personalization to ensure the value (and relevance) of information.
Looking back at the geek mecca known as SXSW, I’d like to reflect on what marketers can take from this experience. For me, the main theme centered around Data and four interrelated areas: privacy, contextual, self-discovery, and visualization.
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Centro Continually Achieves Recognition for Positive Culture and Work Environment; Focus on Employee Health, Happiness and Career Development Act as ...
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SiteScout Makes Programmatic Video Advertising Simple and Accessible for Any Marketer; Delivers One Buying Platform Encompassing All Major Digital Channels ...