Jun 26 2014
Anthony Loredo

Jill Hamilton, Former DigitasLBI Vice President, Joins Centro


Jill Hamilton will serve as Regional VP of Media Strategy and Operations for the East at Centro;

Centro Continues to Attract Rising Leaders from the Media and Advertising Industry  

NEW YORK, NY – June 26, 2014 – Centro (centro.net), a provider of digital media software and services, today announced the addition of Jill Hamilton as Regional VP, Media Strategy and Media Operations for the East. Hamilton, a seasoned media professional whose career spans 10 years partnering with several of the world’s largest brands, now joins Centro’s established Eastern regional team. She will oversee the company’s media planning and operations professionals in New York, Boston, and DC. Centro partners with 600 agencies to automate and streamline the digital media buying process from start to finish.

Previously as VP, Group Media Director, at DigitasLBi, Hamilton spent the last four years leading media strategy and developing integrated marketing campaigns for American Express, Motorola, and L’Oreal. Prior to DigitasLBi, Hamilton worked at AT&T, where she partnered with multiple business units to drive digital media innovation. Jill honed her advertising knowledge and skills at TM Advertising in Dallas and Digitas Boston, working with premier brands such as American Airlines, Cingular Wireless, Gillette, among many others. Hamilton has a B.A. in management from Texas A&M University and an MBA in marketing from the University of Colorado.

“Centro identified Jill as a rising star in digital media and she will be a masterful conductor for our team that powers campaigns for our East Coast clients,” said Scott Neslund, EVP of Media Services, Centro. “Adding a leader with Jill’s experience signals Centro’s prowess in digital, reinforcing our position as the right partner for any agency or advertiser that wants to augment its presence in this channel.”

“As a former client, I’ve long been a fan of the Centro value proposition,” said Jill Hamilton, Regional VP, Centro. “As the industry grows more complex in devices, channels, ad units, and buying techniques, our expertise and knowledge puts us in a unique position to help create the most effective media mix for our clients, no matter their marketing goal.”

About Centro

Centro (centro.net) provides unified, cloud-based software to simplify digital media operations. Our media management platform streamlines and scales ad buys across all channels, accessing both guaranteed and biddable inventory, to achieve any campaign objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization and reporting needs. Since 2001, Centro has successfully planned and executed more than 100,000 local and national campaigns across all digital display platforms and ad format types. Headquartered in Chicago with 33 offices in North America, Centro’s success and commitment to culture has led to many accolades, including #1 on Crain’s Best Places to Work in Chicago in 2011, 2012, 2013 and 2014.

Anthony Loredo