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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

What’s The Latest with Big Tech?

A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.

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Blog Posts

How autistic employees are helping the industry

Murray, who is one of 2 million Americans with autism, works for Centro, a digital ad planning and buying company ...

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The Ultimate Programmatic Package – Brought to You by Centro

When it comes to ad tech, even the most seasoned veterans sometimes look to a refresher on concepts, particularly when ...

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Feet on the Street: Where in the World is Centro?

After this past weekend, some of you might upset. But with all the busted brackets and upsets in the NCAA ...

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SHIFTING GEARS: NEW OPPORTUNITIES IN AN OLD INDUSTRY

Do you remember the #YouDrive Mercedes advertisements that sparked social media hysteria back in 2013? If not, here’s a quick ...

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#CentroInAction: Vote ‘Yes’ for Digital

Do you remember the last ad that struck a chord with you or pushed you towards an action? Whether it’s ...

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PART 2: RUNNING TOWARDS A CURE

More than 20,000 runners from all over the world embraced the streets of Manhattan on Sunday for the United Airlines ...

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Part 4: Millennials aren’t just #KUWTK. They’re #KUTWTN, too!

For those of you who are about to Google the headline, we’ll save you the search: Millennials aren’t just keeping ...

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Feet on the Street: Where in the World is Centro?

This week’s madness has begun! No, we’re not referring to March Madness, though Centrons are keeping a close eye on ...

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MARCH MADNESS: A DIGITAL SLAM DUNK

Employers, say goodbye to workplace productivity this month – the 2015 NCAA March Madness Tournament is expected to break some ...

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