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Marketing & Digital Advertising Thought Leadership Blog

Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.

AI’s Growing Role in Media Strategy

Explore key use cases for AI in media strategy as well as recommendations for successful implementation of the technology.

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Blog Posts

#CentroInAction: Getting Your Digital Diploma 

The Challenge A local Texas public university was on a mission to increase the preference of its law school against ...

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Feet on the Street: Where in the World is Centro?

Welcome back to a new addition of our Feet on the Street series. As usual, we have big things in ...

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GeoMinds: Hyperlocal Targeting Techniques for Today’s Mobile World

"Look at almost any RFP and you will probably see opportunities for hyperlocal targeting or location based audience targeting. Simple ...

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Working at Centro: A Day in the Life

After a fantastic Memorial Day weekend, it’s safe to say that summer is almost here –and our Centrons are working ...

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The Mobile Web: Why It Still Matters to Advertisers

In the first wave of mobile computing, marketers did little to optimize their websites for smartphone browsers. But in the ...

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Publisher News: Industry Insights

Growth in Video Advertising Video consumption is at an all-time high and, due to developments in device and app capabilities, ...

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Publisher Partner of the Month: Dispatch Media Group

We are very excited to spotlight Dispatch Media Group this month! The organization has been working with Centro since 2011 ...

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RTB Zeitgeist: Why Small Agencies Grapple With Programmatic

 Republished from the SiteScout blog. There’s a reason why small to mid-sized agencies are grappling with programmatic; it’s not “the ...

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Mobile meets programmatic: What to take home from #adtechSF

Another day in San Francisco, and thousands more people descended upon #adtechSF. If day one was about the big thematic ...

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