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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

5 Ways Marketing and Advertising Teams Can Move Faster with AI

Explore five of the clearest opportunities for digital advertisers to drive impact with AI today, from media strategy to measurement.

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Blog Posts

Brands, Entrepreneurship & Mobile Dominate at #adtechSF

When you fill the Moscone Center in San Francisco with dozens of startups, a couple best-selling authors, and digital marketers ...

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Centro Raises $30 Million Series B Round from Neuberger Berman Private Equity Funds

CHICAGO – May 20, 2015 – Centro (centro.net), a provider of enterprise-class software for digital advertising, today announced a $30 ...

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Centro Lands $30 Million Series B Funding Round

"Riegsecker sees this investment as a way to continue Centro’s push towards becoming a centralized ad tech platform that can ...

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Centro reloads with $30 million in funding

"Advertising-technology company Centro has landed another $30 million from a Wall Street money manager to continue its fast growth. It's ...

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CENTRO BUILDS A DSP JUST FOR INDEPENDENT AGENCIES

"Centro has launched a new programmatic demand-side platform called Centro DSP, targeting independent agencies and mid-size brands that want to ...

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RANKED: The hottest pre-IPO ad tech startups of 2015

Centro's advertising platform is used by advertising agencies to manage the workflow of their digital campaigns. Centro claims to have ...

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10 great workplaces in advertising and marketing

Free yoga classes, fresh fruit, and gym membership reimbursements are only the beginning. Employees at this tech advertising firm also ...

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Feet on the Street: #adtechSF Edition

Welcome back to a new addition of our Feet on the Street series. Big things are happening at Centro, particularly ...

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The Digital Innovations Awesome List (DIAL)

Welcome to the latest Digital Innovations Awesome List (DIAL). We know that keeping up with the trade pubs and latest ...

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