Industry News Archives - Page 66 of 76 - Basis Technologies
Resource Center

Industry News

Man with a telescope looks into a doorway shaped like a keyhole
Nov 30 2022

Innovations in Search and Social [November 2022]

Holiday shopping trends, rethinking Twitter budgets, and more feature in this month's list of search and social news, trends, and resources.
Read More
1 64 65 66 67 68 676

Industry News Resources

Video, Digital Ad Spending and TV Engagement

Online video had another record-breaking month. According to comScore, 188 million U.S. Internet users watched 37.7 billion online content videos in August, while video ad views totaled 9.5 billion. Overall, video ads reached 54% of the total U.S. population an average of 58 times during the month.

Read More
Meet Chicago’s Tech 50

Let’s say you’ve been out of town for, oh, the last decade.
The last time you picked up Crain’s, Chicago’s economy was stung by high-tech flops from the dot-com bust. Now, though, you’re quickly sensing that there has been a shift: You learned that 13 Chicago tech companies have gone public or been acquired so far in 2012, and 17 did so last year, according to tech-community group Built in Chicago.

Read More
Advertising & Publishing: Marriage, Data & Analytics

Customer insight and retention drives every publishing company throughout the world, for without the customer we would not exist. Publishers must work to ensure the right audience views the right content – both editorial and advertising – so consumers will engage with the message. This leads to growth and the continued success of the publishing business.

Read More
Media, Automation and Digital Opportunities

Is paid advertising beneficial? Absolutely. However, it is incredibly important to understand how best to integrate it with owned and earned media. Nielsen shares valuable insights on how to strengthen consumer trust and deliver better results via paid, owned, and earned media working together (e.g., paid ads work harder with social, paid ads drive owned usage).

Read More
CTR for Online Ad Formats, Mandate for Multi-Screens

A recent MediaMind study highlights the avg. CTR for various display ad formats served in the U.S. Of the adformats, video ad-serving template (VAST) and video player-ad interface definition (VPAID) formats performed the best. While these are interesting results, “clicks are not always necessary, particularly when ads are brand focused (vs. DR) and/or when interactive ads appear in long-form video content where clicking would be disruptive to the experience.”

Read More
Live from the LMA Fall Conference in Atlanta

Read the Entire Story on LocalMediaInsider

Read More
Mobile to Make Up 7% of Ad Spend and OOH Growth Strong

Is mobile an essential part of your marketing mix? A new MMA (Mobile Marketing Association) study concludes that the optimized level of spend on mobile advertising for U.S. marketers in 2012 should be 7% (on avg.) vs. the current budget allocation of less than 1%. Findings also reveal over the next 4 years, mobile’s share will increase to at least 10% (on avg.) based on increased adoption of smartphones alone. Consumers are rapidly adopting mobile…shouldn’t marketers too?

Read More
The Media Landscape in 2017

Even as we rush headlong towards 2013, the speed-of-light changes in our industry demand we all become visionaries, able to look past what I like to call “The Great Disruption” – the immediate and ever-evolving commotion in the media landscape – to the horizon: 2017.
That’s exactly what I’ll be talking about when representatives from 2,000 local newspapers and their digital products gather in Atlanta from September 11th to the 14th for the 2012 Local Media Fall Publishers’ & Advertising Directors’ Conference.

Read More
Multi-Screen Usage and How to Grow Small Agencies

A new Google study identifies two primary ways people use multi-screens: 1) Sequential – moving from one device to another to complete a single goal 2) Simultaneous – using multiple devices at the same time. These types of usage modes offer key insights to marketers. For example, the study found that nine out of ten people use multiple screens sequentially and smartphones are by far the most common starting point for completing a task (e.g. booking an online flight).

Read More
1 64 65 66 67 68 75
chevron-down