Industry News

In case you missed it here is a great article related to consumer frustrations at the frequency of Apple product releases, by Heather Somerville from the Mercury News. In the article, Heather begins to capture the fatigue associated with maintaining ‘early adopter’ status, as well as the disappointment of consumers who have to pony-up repeatedly to maintain their place at the top of the pyramid.

A recent article on ClickZ spoke to a partnership between publisher Gannett Co., Inc. and comScore. The publishing powerhouse will be using comScore to implement viewable impression measurement across ad campaigns appearing on USATODAY.com.

BIA/Kelsey forecasts U.S. mobile local advertising revenues to grow from $664 million in 2011 to $5.8 billion in 2016, representing a compound annual growth rate of 54.2%. U.S. retailers will earn $54.47 billion online during November and December this year, up 16.8% over online holiday season sales in 2011. Today, cross-channel marketing is imperative.

Watch Tom Sosnoff, host of Get Tasted, a show on the internet-based channel The tastytrade Network, interview Centro CEO Shawn Riegsecker for their regular feature: “Bootstrapping in America.”

One of the top stories on this Election Day is the unprecedented amount of money that has been funneled into campaigns. For marketers the juiciest subplot has been the portion of it that has been allocated to digital versus traditional media.

There’s no shock in finding out that consumers are watching large amounts of video online, nine hours per week in fact, according to Tremor Media.

What may come as a larger surprise is that consumers are watching 12 hours per week on their Connected TV devices—more than any other device – and that 38% of consumers visited a website mentioned in an ad they saw on their Connected TV.

Patricio Robles’ recent piece on Econsultancy.com, “Technology is not a panacea for agencies,” is a perfect example of the kinds of important conversations our industry should be engaged in more often.

In collaboration with BOLO, The Agency Post surveyed advertising professionals to understand the state of their agency. Tablets increase news consumption according to a new PewResearch study. A recent study found that 40% of small and mid-sized firms plan to increase their digital spending budget within the next 12 months, while only 3.7% said they plan to decrease digital budgets.

CHICAGO, IL - Oct. 24, 2012 — Centro (centro.net), a provider of managed services and cloud applications for advertising agencies, today ...