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Dec 12 2022

Our Favorite Blog Posts from 2022

With 2023 fast approaching and 2022 slowly fading in the rearview, take a look back at some of our favorite blog posts of the year!
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Industry News Resources

Shawn Riegsecker Talks “Bootstrapping”

Watch Tom Sosnoff, host of Get Tasted, a show on the internet-based channel The tastytrade Network, interview Centro CEO Shawn Riegsecker for their regular feature: “Bootstrapping in America.”

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In 2012 Presidential Campaign, the Web Sat at the Table

One of the top stories on this Election Day is the unprecedented amount of money that has been funneled into campaigns. For marketers the juiciest subplot has been the portion of it that has been allocated to digital versus traditional media.

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Will 2013 Be the “Year of Connected TV”?

There’s no shock in finding out that consumers are watching large amounts of video online, nine hours per week in fact, according to Tremor Media.

What may come as a larger surprise is that consumers are watching 12 hours per week on their Connected TV devices—more than any other device – and that 38% of consumers visited a website mentioned in an ad they saw on their Connected TV.

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Growing Media Landscape Isn’t Biggest Problem

Patricio Robles’ recent piece on Econsultancy.com, “Technology is not a panacea for agencies,” is a perfect example of the kinds of important conversations our industry should be engaged in more often.

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The State of the Agency, Tablets and SMBs

In collaboration with BOLO, The Agency Post surveyed advertising professionals to understand the state of their agency. Tablets increase news consumption according to a new PewResearch study. A recent study found that 40% of small and mid-sized firms plan to increase their digital spending budget within the next 12 months, while only 3.7% said they plan to decrease digital budgets.

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Centro Surpasses 5,000 Campaigns Managed This Year

CHICAGO, IL - Oct. 24, 2012 — Centro (centro.net), a provider of managed services and cloud applications for advertising agencies, today ...

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Newsweek, Tablet Ads and Internet Ad Spend

With the rise of digital media, print days are numbered. After nearly 80 years, Newsweek has decided to end their print edition on Dec 31. By 2015, more than half of U.S. internet users will us a tablet, according to eMarketer. Advertising is on the rise around the globe and across nearly all media types, according to Nielsen’s Global AdView Pulse report.

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Ad Effectiveness, Digital First and Mobile Ad Engagement

What makes an ad effective? Nielsen lists the top five characteristics of ads that exhibit strong brand linkage among consumers, including brand cues early and often (visual and verbal), leveraging the brand icon, integrating the brand in a storyline, establishing ownable creative concepts, and using messaging as a brand cue.

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The Future of Viewable Impression Use Is Now

A few weeks back in an article published on Centro’s blog titled “What do you mean you don’t see my ad?” I wrote this about viewable impressions:
“What if print advertisers only paid newspapers for the ads that were seen by their intended target? As in, “Hey, our ad on page 5, Section B wasn’t seen by 34.5% of the audience, so we’re only sending you a check for part of the contract.” Not possible? The stuff of a futuristic Sci-Fi world where devices are implanted in our eyes and monitored by unseen beings?

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