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Dec 1 2022

Scout: Black Friday Takeaways, Burnout-Beating Strategies, and More in This Week’s Digest of Top Digital Marketing Content 

Streaming service price hikes, a new tool from Google, and more feature in this week's digest of top digital marketing content.
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Industry News Resources

Will 2013 Be the “Year of Connected TV”?

There’s no shock in finding out that consumers are watching large amounts of video online, nine hours per week in fact, according to Tremor Media.

What may come as a larger surprise is that consumers are watching 12 hours per week on their Connected TV devices—more than any other device – and that 38% of consumers visited a website mentioned in an ad they saw on their Connected TV.

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Growing Media Landscape Isn’t Biggest Problem

Patricio Robles’ recent piece on Econsultancy.com, “Technology is not a panacea for agencies,” is a perfect example of the kinds of important conversations our industry should be engaged in more often.

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The State of the Agency, Tablets and SMBs

In collaboration with BOLO, The Agency Post surveyed advertising professionals to understand the state of their agency. Tablets increase news consumption according to a new PewResearch study. A recent study found that 40% of small and mid-sized firms plan to increase their digital spending budget within the next 12 months, while only 3.7% said they plan to decrease digital budgets.

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Centro Surpasses 5,000 Campaigns Managed This Year

CHICAGO, IL - Oct. 24, 2012 — Centro (centro.net), a provider of managed services and cloud applications for advertising agencies, today ...

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Newsweek, Tablet Ads and Internet Ad Spend

With the rise of digital media, print days are numbered. After nearly 80 years, Newsweek has decided to end their print edition on Dec 31. By 2015, more than half of U.S. internet users will us a tablet, according to eMarketer. Advertising is on the rise around the globe and across nearly all media types, according to Nielsen’s Global AdView Pulse report.

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Ad Effectiveness, Digital First and Mobile Ad Engagement

What makes an ad effective? Nielsen lists the top five characteristics of ads that exhibit strong brand linkage among consumers, including brand cues early and often (visual and verbal), leveraging the brand icon, integrating the brand in a storyline, establishing ownable creative concepts, and using messaging as a brand cue.

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The Future of Viewable Impression Use Is Now

A few weeks back in an article published on Centro’s blog titled “What do you mean you don’t see my ad?” I wrote this about viewable impressions:
“What if print advertisers only paid newspapers for the ads that were seen by their intended target? As in, “Hey, our ad on page 5, Section B wasn’t seen by 34.5% of the audience, so we’re only sending you a check for part of the contract.” Not possible? The stuff of a futuristic Sci-Fi world where devices are implanted in our eyes and monitored by unseen beings?

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Mobile Expansion, Holiday and Digital Music Sales

Mobile is expanding reach and frequency with multi-platform news consumption. According to a new Pew research study, 64% of tablet owners and 62% of smartphone owners use their devices for news at least weekly, and a third of U.S. adults get news on a mobile device at least once a week.

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The Regional Agency Tool for Survival

Winning hallmark accounts has long been a documented challenge for regional agencies, but a seismic shift is occurring. These agencies are becoming increasingly more valuable alongside their larger counterparts.

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