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Dec 12 2022

Our Favorite Blog Posts from 2022

With 2023 fast approaching and 2022 slowly fading in the rearview, take a look back at some of our favorite blog posts of the year!
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Industry News Resources

Three Streaming Audio Publishers to Consider

Three streaming audio publishers to consider include, TargetSpot, iHeartRadio and Spotify. Read on to learn the reasons why...

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How to Future-Proof Your Agency

In an increasingly complex media environment, some agency teams are struggling to provide all the services necessary to propel clients forward. Centro provides insights on how to stay focused.

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Centro Wins Illinois’ Healthiest Employers Award

CHICAGO, IL — December 10, 2012 —  Centro (centro.net), the leading provider of media logistics services and cloud applications for advertising agencies, has ...

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Centro Named Illinois’ Healthiest Employer

What’s the best word to describe winning the third award in two years for having an awesome workplace?
“It’s humbling. Very humbling,” said Cheryl Ryan, Director of Culture Club, Centro’s human resources group, on the occasion of the company being named Illinois’ Healthiest Employer in the mid-size business category. It was among the five winning companies selected from nearly 110 Illinois-based organizations by Healthiest Employers, LLC.

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Mobile Display, Internet Advertising and Viewability

Mobile display is proving its worth according to eMarketer. ZenithOptimedia predicts internet advertising will increase its share of the ad market from 18% in 2012 to 23.4% in 2015, while newspapers and magazines will continue to shrink at an average of 1% a year. Recent research suggests that for ads that are not in-view, the difference in clicks is significant.

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Orange. Mobile. Frappuccino!

Ah yes, it’s the time of the year when the lines at Starbucks rival those of an Apple Store. With both a Starbucks cup and iPhone already at hand, I realized that there are few things more integral to my morning routine than my smartphone and a morning cup of coffee (okay, okay…and a shower). Both are highly personal, very customizable, and it’s hard to imagine a day without them.

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Cyber Monday, Online Channels and Mobile Savvy Cities

According to comScore, $16.4B has been spent online (16% increase vs. the corresponding days last year). Findings from a recent Accenture survey found that consumers prefer personalization and they are more likely to purchase from companies who leverage online communications and channels, specifically social media and mobile applications. The IAB released the top mobile savvy shopping cities. Houston takes the lead with the savviest mobile shoppers followed by Seattle-Tacoma, San Francisco Bay, LA, and New York.

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Your Holiday Season Side Kick: The Mobile Device

While many holiday shoppers may have kept with the tradition of scarfing down Thanksgiving dinner early to strategize a plan of attack for in-store holiday deals, a notable number are looking for a less-crowded, no-wait digital option.

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Akoo: An Opportunity to Engage

In a media planning world where placing similar sites on similar plans can be a creativity killer, digital place-based network, Akoo, is allowing for new opportunities and creative executions by bridging several channels with its offering. And it’s boasting high engagement to boot.

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