In an increasingly complex media environment, some agency teams are struggling to provide all the services necessary to propel clients forward. Centro provides insights on how to stay focused.
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In an increasingly complex media environment, some agency teams are struggling to provide all the services necessary to propel clients forward. Centro provides insights on how to stay focused.
CHICAGO, IL — December 10, 2012 — Centro (centro.net), the leading provider of media logistics services and cloud applications for advertising agencies, has ...
What’s the best word to describe winning the third award in two years for having an awesome workplace?
“It’s humbling. Very humbling,” said Cheryl Ryan, Director of Culture Club, Centro’s human resources group, on the occasion of the company being named Illinois’ Healthiest Employer in the mid-size business category. It was among the five winning companies selected from nearly 110 Illinois-based organizations by Healthiest Employers, LLC.
Mobile display is proving its worth according to eMarketer. ZenithOptimedia predicts internet advertising will increase its share of the ad market from 18% in 2012 to 23.4% in 2015, while newspapers and magazines will continue to shrink at an average of 1% a year. Recent research suggests that for ads that are not in-view, the difference in clicks is significant.
Ah yes, it’s the time of the year when the lines at Starbucks rival those of an Apple Store. With both a Starbucks cup and iPhone already at hand, I realized that there are few things more integral to my morning routine than my smartphone and a morning cup of coffee (okay, okay…and a shower). Both are highly personal, very customizable, and it’s hard to imagine a day without them.
According to comScore, $16.4B has been spent online (16% increase vs. the corresponding days last year). Findings from a recent Accenture survey found that consumers prefer personalization and they are more likely to purchase from companies who leverage online communications and channels, specifically social media and mobile applications. The IAB released the top mobile savvy shopping cities. Houston takes the lead with the savviest mobile shoppers followed by Seattle-Tacoma, San Francisco Bay, LA, and New York.
While many holiday shoppers may have kept with the tradition of scarfing down Thanksgiving dinner early to strategize a plan of attack for in-store holiday deals, a notable number are looking for a less-crowded, no-wait digital option.
In a media planning world where placing similar sites on similar plans can be a creativity killer, digital place-based network, Akoo, is allowing for new opportunities and creative executions by bridging several channels with its offering. And it’s boasting high engagement to boot.
More consumers are expected to ditch the crowds and enjoy a hassle-free Cyber Monday shopping experience. Ad-supported online video viewership has grown 17% YOY, according to a new survey by research firm FreeWheel. According to a new research study conducted by a JPMorgan analyst, mobile could represent about 12% of e-commerce sales this holiday season as a result of higher smartphone and tablet penetration.