What’s the big deal with RTB and mobile these days? It’s a good time to get familiar since many major players in the mobile advertising space see it being the next big thing for 2013. A common analogy used to describe the RTB process is the stock exchange; all Interested advertising parties simultaneously bid for a mobile placement with the set of qualifiers desired by an advertiser.
Earlier this year, Newzoo, the games industry researcher, showed in an infographic that in the first quarter of 2012, some 37 million Americans paid to play mobile games – either via purchasing games or by making in-game purchases.
Widespread adoption of viewable impressions as a measurement standard for advertisers and publishers is set to take root, according to AdWeek. A recent eMarketer article reported that U.S. consumers spent more time in apps than on the web.
Three streaming audio publishers to consider include, TargetSpot, iHeartRadio and Spotify. Read on to learn the reasons why...
In an increasingly complex media environment, some agency teams are struggling to provide all the services necessary to propel clients forward. Centro provides insights on how to stay focused.
CHICAGO, IL — December 10, 2012 — Centro (centro.net), the leading provider of media logistics services and cloud applications for advertising agencies, has ...
What’s the best word to describe winning the third award in two years for having an awesome workplace?
“It’s humbling. Very humbling,” said Cheryl Ryan, Director of Culture Club, Centro’s human resources group, on the occasion of the company being named Illinois’ Healthiest Employer in the mid-size business category. It was among the five winning companies selected from nearly 110 Illinois-based organizations by Healthiest Employers, LLC.
Mobile display is proving its worth according to eMarketer. ZenithOptimedia predicts internet advertising will increase its share of the ad market from 18% in 2012 to 23.4% in 2015, while newspapers and magazines will continue to shrink at an average of 1% a year. Recent research suggests that for ads that are not in-view, the difference in clicks is significant.
Ah yes, it’s the time of the year when the lines at Starbucks rival those of an Apple Store. With both a Starbucks cup and iPhone already at hand, I realized that there are few things more integral to my morning routine than my smartphone and a morning cup of coffee (okay, okay…and a shower). Both are highly personal, very customizable, and it’s hard to imagine a day without them.
