In the mobile search world, all signs point towards an amplified focus in local mobile for the foreseeable future. Just ask local media research and consulting firm BIA Kelsey. The authority on all things local media released their latest forecasts showcasing anticipated growth for local mobile search advertising.
Advertising technology has been all over the mainstream news lately.
Whether it’s pre-obituaries lamenting the death of on-line display ads or spotlights on how tech is making it possible for brands to target individual consumers, rather than the aggregate audiences that publisher sites promise to deliver, it’s pretty obvious there’s lots of anxiety about publishers’ future ability to profit from digital media.
Nearly half (47.3%) of brands said they plan to invest more in local marketing for 2013 than they did in 2012, and much of that investment will go into mobile local marketing. Half of Americans have mobile connections to the Web through either a smartphone or tablet, according to Pew Research. Nielsen released its new Cross Platform Report yesterday, which reveals that simultaneous usage continues to grow.
In case you missed it here is a great article related to consumer frustrations at the frequency of Apple product releases, by Heather Somerville from the Mercury News. In the article, Heather begins to capture the fatigue associated with maintaining ‘early adopter’ status, as well as the disappointment of consumers who have to pony-up repeatedly to maintain their place at the top of the pyramid.
A recent article on ClickZ spoke to a partnership between publisher Gannett Co., Inc. and comScore. The publishing powerhouse will be using comScore to implement viewable impression measurement across ad campaigns appearing on USATODAY.com.
BIA/Kelsey forecasts U.S. mobile local advertising revenues to grow from $664 million in 2011 to $5.8 billion in 2016, representing a compound annual growth rate of 54.2%. U.S. retailers will earn $54.47 billion online during November and December this year, up 16.8% over online holiday season sales in 2011. Today, cross-channel marketing is imperative.
Watch Tom Sosnoff, host of Get Tasted, a show on the internet-based channel The tastytrade Network, interview Centro CEO Shawn Riegsecker for their regular feature: “Bootstrapping in America.”
One of the top stories on this Election Day is the unprecedented amount of money that has been funneled into campaigns. For marketers the juiciest subplot has been the portion of it that has been allocated to digital versus traditional media.
There’s no shock in finding out that consumers are watching large amounts of video online, nine hours per week in fact, according to Tremor Media.
What may come as a larger surprise is that consumers are watching 12 hours per week on their Connected TV devices—more than any other device – and that 38% of consumers visited a website mentioned in an ad they saw on their Connected TV.
