Industry News

Mobile display is proving its worth according to eMarketer. ZenithOptimedia predicts internet advertising will increase its share of the ad market from 18% in 2012 to 23.4% in 2015, while newspapers and magazines will continue to shrink at an average of 1% a year. Recent research suggests that for ads that are not in-view, the difference in clicks is significant.

Ah yes, it’s the time of the year when the lines at Starbucks rival those of an Apple Store. With both a Starbucks cup and iPhone already at hand, I realized that there are few things more integral to my morning routine than my smartphone and a morning cup of coffee (okay, okay…and a shower). Both are highly personal, very customizable, and it’s hard to imagine a day without them.

According to comScore, $16.4B has been spent online (16% increase vs. the corresponding days last year). Findings from a recent Accenture survey found that consumers prefer personalization and they are more likely to purchase from companies who leverage online communications and channels, specifically social media and mobile applications. The IAB released the top mobile savvy shopping cities. Houston takes the lead with the savviest mobile shoppers followed by Seattle-Tacoma, San Francisco Bay, LA, and New York.

While many holiday shoppers may have kept with the tradition of scarfing down Thanksgiving dinner early to strategize a plan of attack for in-store holiday deals, a notable number are looking for a less-crowded, no-wait digital option.

In a media planning world where placing similar sites on similar plans can be a creativity killer, digital place-based network, Akoo, is allowing for new opportunities and creative executions by bridging several channels with its offering. And it’s boasting high engagement to boot.

More consumers are expected to ditch the crowds and enjoy a hassle-free Cyber Monday shopping experience. Ad-supported online video viewership has grown 17% YOY, according to a new survey by research firm FreeWheel. According to a new research study conducted by a JPMorgan analyst, mobile could represent about 12% of e-commerce sales this holiday season as a result of higher smartphone and tablet penetration.

In the mobile search world, all signs point towards an amplified focus in local mobile for the foreseeable future. Just ask local media research and consulting firm BIA Kelsey. The authority on all things local media released their latest forecasts showcasing anticipated growth for local mobile search advertising.

Advertising technology has been all over the mainstream news lately.
Whether it’s pre-obituaries lamenting the death of on-line display ads or spotlights on how tech is making it possible for brands to target individual consumers, rather than the aggregate audiences that publisher sites promise to deliver, it’s pretty obvious there’s lots of anxiety about publishers’ future ability to profit from digital media.

Nearly half (47.3%) of brands said they plan to invest more in local marketing for 2013 than they did in 2012, and much of that investment will go into mobile local marketing. Half of Americans have mobile connections to the Web through either a smartphone or tablet, according to Pew Research. Nielsen released its new Cross Platform Report yesterday, which reveals that simultaneous usage continues to grow.