Nov 23 2012
Basis Team

Cyber Monday, Online Video and E-Commerce Growth

  • More consumers are expected to ditch the crowds and enjoy a hassle-free Cyber Monday shopping experience. A new Nielsen survey asked consumers about their plans for both key shopping days and the findings revealed that the majority (82%) of consumers do not plan on shopping on Black Friday this year. Meanwhile, 30% of consumers stated they will be shopping online this Cyber Monday. Key shopping sources include retailer web sites, newspapers and circulars, and social media. Read More: Cyber Monday Draws More Consumers than Black Friday
  • Ad-supported online video viewership has grown 17% YOY, according to a new survey by research firm FreeWheel. The study also discovered that online video ad views have grown 49% this year. The research attributes the uptick in ad views to consumers’ growing acceptance of online video advertisements. Read More: Viewership of Ad-Supported Online Video Has Grown 17% This Year
  • According to a new research study conducted by a JPMorgan analyst, mobile could represent about 12% of e-commerce sales this holiday season as a result of higher smartphone and tablet penetration. Spending overall is expected to grow 19% across desktop and mobile. And, showrooming is a key holiday trend that will be bigger than ever, with 37% of consumers browsing products in physical stores, but buying online or on mobile devices at lower prices. Read More: E-Commerce To Grow 19% In Q4