Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Why YOU Should Join One of the Best Workplaces for Millennials in the U.S.

Centro takes great pride in our workplace culture, and it shows with the national and local awards we’ve received around ...

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Digital Innovations Awesome List: Amazon, Pinterest, and YouTube Improvements

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Why Generational Marketing Is Too General For Its Own Good

"Marketers shouldn’t hang their hats on generational segmentation. It’s true that people born after 1980, especially those who have never ...

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Best Place to Work for Millennials: Centro #32

"According to another millennial employee: I’ve never felt so connected or part of something before (not just a cog in ...

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Centro DSP Spotlight: Video

Programmatic video advertising hits its stride While demand for programmatic digital video has always been strong, inventory constraints and market ...

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How empathy and intellectual curiosity can shape your company’s future

"Throughout my career, I’ve seen two traits that separate the A team from the B team: empathy and intellectual curiosity, ...

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Stop the Interruption! We Need More Meaningful Advertising

"Today’s digital users are tech-savvy: They have too many choices for intrusive marketing approaches, and they are increasingly turned off ...

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5 digital advertising transformations that CMOs can harness

"Today, much of our customers' brand experience happens digitally. Here are five digital marketing transformations and how they can affect ...

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How Agencies Can Overcome Millennial Turnover Trends

"No computer program can educate clients on new innovations, nor can it come up with original, refreshing creative that engages ...

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