Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Why Digital Media Operations Built Around Collaboration Should Be The New Norm

Have you ever witnessed a bad improv comedy performance? You would know immediately if you did. The jokes fall flat, ...

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Digital Media Operations and Smart Campaign Execution Should Go Hand in Hand

Navigating the world of ad servers and digital media contracts is often a challenge. Aligning contracted information to what was ...

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Centro DSP Spotlight: A Look Back on 2016

To quote Ferris Bueller: “Life moves pretty fast. If you don’t stop and look around once in a while, you ...

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Gain Instant, Actionable Insight About Your Client’s Business and Your Own

Tell me something I don’t know! That’s what I find myself shouting at the TV when I watch baseball games ...

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Dreaming of a Beacon-Focused Christmas

“We are rapidly approaching the most wonderful time of the year again. In preparation, marketers have been gearing up for ...

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Don't Dive Into Programmatic Without a Plan

"Since 2013, programmatic has made up more than 50 percent of ad spending in the U.S., and forecasts indicate it ...

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Digital Innovations Awesome List (DIAL)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To ...

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4 programmatic myths debunked

"Make no mistake that programmatic is one of modern advertising's most fundamental building blocks. With programmatic, you'll have access to ...

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Digital Media Operations: Negotiate Partnerships with Confidence

Negotiating the best partnership possible with a seller can lead to major returns for an agency or advertiser. Unfortunately, the ...

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