Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

4 programmatic myths debunked

"Make no mistake that programmatic is one of modern advertising's most fundamental building blocks. With programmatic, you'll have access to ...

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Digital Media Operations: Negotiate Partnerships with Confidence

Negotiating the best partnership possible with a seller can lead to major returns for an agency or advertiser. Unfortunately, the ...

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Snapchat's Thrown Digital Advertising Against the Wall: Will it Stick?

"By pushing further into digital ad targeting, Snapchat is sending a clear message to media buyers: This is an ad ...

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Today’s Digital Media Operations Aren’t Operating. Optimize Yours with Centro Platform.

You’re at the eye doctor for a check-up, and, as the technician adjusts the refractor and clicks between lenses, you’re ...

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#CentroLife: From Centern to Full-Time

Centro kicked off its internship program last summer in Chicago with 15 interns – or Centerns, as they’re called. This ...

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Demand Side Platforms: Not Just For Remarketing

Think of the people who demonstrate a high interest in products and services without pulling the trigger – the shoppers ...

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Digital Media Planning - Simplified. Only With Centro Platform.

The vast amount of manual work required to plan digital media campaigns today, even in the programmatic space, is almost ...

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Annual Campaign US Survey Reveals Low Morale in Ad Industry

Back in 2015, we conducted a workplace satisfaction survey with Digiday. What did it tell us? That workplace satisfaction and ...

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Get Control of the Digital Media Operations Chaos

Ever been house hunting and walked through a professionally staged home? You’d know one if you saw it. Every element ...

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