Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Centro Drives Evolution of Programmatic Advertising Software by Integrating DSP with Collaboration Tools, Workflow Automation and Business Intelligence

Centro Platform is a SaaS Offering that Powers Business Performance by Automating All Types of Digital Media Buying for Every ...

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#CentroInAction: Char-Griller Heats Up Sales and Marketing Through Digital Advertising

Char-Griller is a small, family-owned maker of grills and smokers based in Sea Island, Georgia. The company's products are sold ...

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The Rise of HTML5 for Digital Display Advertising: What You Need to Know

Recently, the demise of browser support for Flash has made a number of eye-catching headlines. Google announced that its Chrome ...

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#CentroInAction: Driven to Succeed: The Digital Road to the Top

As digital video becomes increasingly popular, Centro talks to more and more clients that want to transition traditional TV assets ...

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Centro at Your Service: Your Digital Media Concierge

It should be no secret to those of us in the digital media industry that the space is constantly evolving, ...

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Centro Academy Welcomes a Group of Programmatic Rock Stars to Chicago

Remember that distinct feeling of accomplishment when you were taking tests in school, and you not only passed the test ...

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DIAL: Digital Innovations Awesome List (March)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Creative Showcase: How to Make Your Digital Campaigns Stand Out

With the rise of automated buying in digital media, it can often feel like technology has replaced human optimization and ...

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What I Learned From The Header Bidding Dog And Pony Show

"With publishers scrutinizing who gets into its header bidding pipes, demand sources who can’t illustrate their value will be relegated ...

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