Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Centro In Action: Helping a Telecom Company Make the Connection

In order to build brand awareness and generate engagement across more than 7,000 ZIP codes, a major telecommunications company developed ...

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Paid Search Q&A

We received a lot of questions during our May 3T webinar. Because we like to keep these bite-sized presentations under ...

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Centro In Action: Quenching the Thirst for Local Success

A national soft drink label came to Centro looking to improve regional brand recognition and boost local awareness. The brand ...

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Domain Spoofing Be Gone: Ads.Txt Will Filter Out Imposter Sites

"Programmatic buyers on the open exchange who think they’re purchasing inventory from ESPN or The New York Times often end ...

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Centro DSP Spotlight: Adopt a Brand Safe Approach with DSPs

What's the deal with fake news anyway? It's become the latest hot topic – especially in the online media industry. ...

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DIAL: Digital Innovations Awesome List (May)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Q&A: Paid Social

We received a lot of questions during our April 3T paid social webinar. Because we like to keep these bite-sized ...

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#CentroInAction: Some Like it Hot - On Twitter

When an international hot sauce brand decided to launch a social media campaign with some kick, it turned to Centro. ...

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#CentroInAction: A Digital Shot of Adrenaline For a National Healthcare Network

A national healthcare network, with over 80 hospitals and 110 urgent care clinics nationwide, needed to centralize its online efforts ...

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