Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Centro at Your Service: Your Digital Media Concierge

It should be no secret to those of us in the digital media industry that the space is constantly evolving, ...

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Centro Academy Welcomes a Group of Programmatic Rock Stars to Chicago

Remember that distinct feeling of accomplishment when you were taking tests in school, and you not only passed the test ...

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DIAL: Digital Innovations Awesome List (March)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Creative Showcase: How to Make Your Digital Campaigns Stand Out

With the rise of automated buying in digital media, it can often feel like technology has replaced human optimization and ...

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What I Learned From The Header Bidding Dog And Pony Show

"With publishers scrutinizing who gets into its header bidding pipes, demand sources who can’t illustrate their value will be relegated ...

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How Political Digital Advertising Lessons of 2016 Applies to 2017

In consumer advertising, incremental gains count for something. But in political advertising? It's a zero-sum game. You either achieve a ...

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What You Should Know About Ad Exchanges & Private Deals

Ad exchanges are not a new piece of the digital media puzzle, but they've been in focus lately as marketers ...

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3 Steps to Get Started With Programmatic Advertising

"With the right plan, SMBs can target specific audiences and gain significant traction in the market. The potential ROI boost ...

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#CentroInAction: Sports, Outdoor, and Lifestyle Retailer Nails Digital Targets

Our client is a premier sports, outdoor, and lifestyle retailer with a broad assortment of quality hunting, fishing, and camping ...

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