Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Centro DSP Spotlight: Adopt a Brand Safe Approach with DSPs

What's the deal with fake news anyway? It's become the latest hot topic – especially in the online media industry. ...

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DIAL: Digital Innovations Awesome List (May)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Q&A: Paid Social

We received a lot of questions during our April 3T paid social webinar. Because we like to keep these bite-sized ...

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#CentroInAction: Some Like it Hot - On Twitter

When an international hot sauce brand decided to launch a social media campaign with some kick, it turned to Centro. ...

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#CentroInAction: A Digital Shot of Adrenaline For a National Healthcare Network

A national healthcare network, with over 80 hospitals and 110 urgent care clinics nationwide, needed to centralize its online efforts ...

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#CentroInAction: Social Campaign Sparks Retail Bonanza

When a Fortune 500 retailer needed to build a social campaign for a major sales event, it turned to Centro ...

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#CentroInAction: College Taps Centro to Boost Recruiting the Digital Way

When a small private college decided that its digital media strategy wasn't making the grade, it sought a new digital ...

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DIAL: Digital Innovations Awesome List (April)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Centro DSP Spotlight: Out of The Video Stream and Into the Outstream

Think about video ads. What comes to mind? Probably YouTube videos. But video ads can be found anywhere on the ...

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