Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Redefining Programmatic - Shawn Riegsecker, Centro

Centro is redefining programmatic. We unveiled Centro Platform at AdExchanger's Programmatic IO conference. Watch the full presentation here.

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How Centro Ensures That Advertising is Served with Brand-Safe Content

There is a lot of concern about brand safety on the Internet. The topic was inflamed even more ever since ...

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Mid-Sized Agency Norbella Uses Centro’s Updated Platform To Make Life Easier For Its Media Planners

As seen in AdExchanger. March 29, 2017 Centro has updated its platform so media planners can manage direct-sold campaigns and ...

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Centro Drives Evolution of Programmatic Advertising Software by Integrating DSP with Collaboration Tools, Workflow Automation and Business Intelligence

Centro Platform is a SaaS Offering that Powers Business Performance by Automating All Types of Digital Media Buying for Every ...

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#CentroInAction: Char-Griller Heats Up Sales and Marketing Through Digital Advertising

Char-Griller is a small, family-owned maker of grills and smokers based in Sea Island, Georgia. The company's products are sold ...

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The Rise of HTML5 for Digital Display Advertising: What You Need to Know

Recently, the demise of browser support for Flash has made a number of eye-catching headlines. Google announced that its Chrome ...

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#CentroInAction: Driven to Succeed: The Digital Road to the Top

As digital video becomes increasingly popular, Centro talks to more and more clients that want to transition traditional TV assets ...

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Centro at Your Service: Your Digital Media Concierge

It should be no secret to those of us in the digital media industry that the space is constantly evolving, ...

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Centro Academy Welcomes a Group of Programmatic Rock Stars to Chicago

Remember that distinct feeling of accomplishment when you were taking tests in school, and you not only passed the test ...

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