This winter break reading list is designed to help CMOs start the new year sharper, more informed, and ahead of the competition
Back-to-school is the second highest shopping season in the U.S., and Americans are projected to spend $83.6 billion this year -- an increase of more than 10% over last year. Back-to-school shopping offers a huge opportunity for digital marketers, advertisers, and retailers to reach summer shoppers and gear up their digital strategies for the holiday season.
Where and how are consumers shopping this year? Download our infographic to study up on the back-to-school spending stats and facts.
This winter break reading list is designed to help CMOs start the new year sharper, more informed, and ahead of the competition
Executives discuss four trends advertisers should understand heading into 2026, from the rise of agentic AI to the crisis of consumer trust.
Essential winter reads for agency leaders navigating AI adoption, data complexity, and shifting brand expectations in 2026.