Back-to-school is the second highest shopping season in the U.S., and Americans are projected to spend $83.6 billion this year -- an increase of more than 10% over last year. Back-to-school shopping offers a huge opportunity for digital marketers, advertisers, and retailers to reach summer shoppers and gear up their digital strategies for the holiday season.
Where and how are consumers shopping this year? Download our infographic to study up on the back-to-school spending stats and facts.
As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.
Five conditions determine launch success in 2026, from category research to audience expansion strategy.
Learn how the CMO role is evolving and why brands that embrace this evolution are best positioned to unlock their full potential.
