Burnout leads to more than just a stressed-out staff: It has a very real, very negative business impact. Here's what marketing leaders can do to prevent it.
Technology
Services
Resources
Centro kicked off the summer with 13 new interns in Chicago, New York, and Dallas. For 10 exciting weeks, our Centerns – as we lovingly call them – were spread across multiple teams and given the opportunity to get hands-on learning experience. They took on digital ad campaigns, individual projects, and community service work, and soaked up everything they could about the industry in the meantime.
Over the next couple of weeks, we'll be featuring their experiences on the blog. Today, we'll give you a look into the internship program through the eyes of our New York Centerns.
Kaela Green, Paid Social Intern
I just graduated from Penn State with a degree in marketing and international business. While I was in school, I loved being involved in everything – from event planning to philanthropy and tutoring.
Centro's investment in the growth and personal development of employees was a huge reason I pursued the internship program. I was eager to get some experience before starting a full-time job, and the fact that Centro's interns are often given full-time opportunities is exactly what I was looking for. Aside from learning that I have a cold brew addiction, in 10 weeks, I have learned more about building and optimizing campaigns than four years of college could teach (no offense PSU)! The fact that we operate across multiple verticals and have such a diverse portfolio makes this place an endless learning experience!
I am in love with a number of learning seminars available! There are “Lunch and Learns" every week, online conferences/webinars from field experts, and I'm even going to Facebook's New York office next week to learn about best practices directly from them!
My overall advice to future Centerns is that this is the kind of place you should put your all in, because you'll get it all right back. From the people here to the meaningful work you do, I can't imagine how anyone could ever say this is a negative experience or waste of time.
Matan Horenstein, Media Associate Intern
I'm originally from Portland, Oregon, and I just graduated from Yeshiva University with a degree in business intelligence and marketing analytics.
I love coming into the office every morning. On my first day, I was assigned a mentor who has taken me under her wing, taught me how to achieve my daily tasks, and answered any question I have. I have a manager who legitimately cares about my happiness and well-being, and a team that is eager to teach and see me grow. I am surrounded by fun, passionate, and driven co-workers that I have had the pleasure of getting to know. I have learned so much about the digital media and advertising industry, which makes me feel more confident than ever to begin my professional career.
Centro lives by the values of the manifesto in everything they do, from their “raving fan" service to supporting local charities. While interning here, I helped feed 320 lunches to homeless citizens and raised hundreds of dollars to buy new backpacks and educational supplies for children who live in poverty. I often go home in awe that I've had the chance to work for such an impressive, challenging, and philanthropic company.
If you are considering applying for the internship program, don't waste any more of your time: Apply today. The program has been a life-changing and career-guiding opportunity that I will carry with me for the rest of my life.
Terrence McLaughlin, Associate Programmatic Buyer Intern
I'm from Wilton, Connecticut, and I just recently graduated from Elon University in North Carolina with a degree in strategic communications.
I've spent the past two months learning how to build, monitor, and optimize programmatic ad campaigns that will increase performance for clients – all while collaborating with other teams and navigating the digital advertising ecosystem. I work with my mentor and other members of PBT to perfect my RFPs and builds. Unlike some of my previous internships, I feel that I'm well utilized and considered an equal to every other employee. I've found that my work plays an important role in the performance of my team, as well as the rest of the company.
My advice to a prospective Centern is to come to Centro with an eagerness to learn. You're encouraged here to avoid the typical workplace curse of plateauing, be mindful of your skill level, and have a desire to learn from others. That's what has helped make for a great internship experience.
Additionally, the best Centro employees are those who are motivated by the core values of the company. When you come to Centro, it's important to remind yourself of these values and which ones are most important (for me it's self-improvement) and try to apply them wherever you can.
Berenice Mosso, Paid Search Intern
I graduated with a BA in English from CUNY Brooklyn College and I worked as a teacher for a while. While working as a teacher by day, I was a digital marketing student by night at this really cool program called COOP (I totally recommend students checking them out at coop.cx). I applied to Centro's summer internship program right after COOP and get in.
This summer has been a blast. I've met a lot of people and have learned more about paid search. I have worked on RFPs and search submissions, pulled reports from Kenshoo, researched keywords using the Adwords Keyword Planner, and created ad copy for search builds.
If you have more questions about our internship program or would like to apply to be a part of the program, please reach out to talent.development@centro.net.