Digital Advertising Resources & Thought Leadership - Basis Technologies

Resource Center

2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
Read More
The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
Read More
2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
Read More

Latest Resources

What is Header Bidding & Why Should You Care?

Header bidding is the talk “du jour” in the world of ad tech, but many still don’t have a good ...

Read More
No Matter Who Takes the Election, Mobile Wins Big in 2016

"If you’re wondering how deeply mobile technology has permeated American culture, look no further than the 2016 presidential race." Read ...

Read More
The Evolution of Snapchat Interactions (and Where They’re Headed Next)

Now is the time for marketers to incorporate Snapchat into their digital strategies. Read more from Centro's Aubry Parks-Fried in ...

Read More
Centro DSP Spotlight: Campaign Optimization – Don’t Just Set It and Forget It

Running a successful campaign starts well before launch. Demand-side platforms, such as Centro DSP, offer a wealth of targeting options, ...

Read More
(Virtual) Reality Check: A New Way Marketers Can Tell Their Story

Throughout this year, we’re seeing more and more excitement around Virtual Reality (VR). You couldn’t walk the floor at CES ...

Read More
Not All Ad Exchanges Are Created Equal

As the flow of advertising dollars shift more and more to automation – programmatic digital display ad spending in the ...

Read More
Advertising Jobs in the Digital Age

"One of the hottest jobs in NYC right now is a digital media, or ad, buyer. According to Kelly Wenzel, ...

Read More
4 strategies to protect yourself from ad fraud

"Ad fraud is a big problem with a big price tag. In an ever-adaptive landscape, marketers should always embrace defensive ...

Read More
Why This Ad Ops Firm Never Makes a Mistake

"At ad tech firm Centro, reports for digital campaigns and screenshots of digital ads used to take up to 20% ...

Read More
chevron-down