Digital Advertising Resources & Thought Leadership | Basis

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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Apr 20 2026

2026 Advertising Agency Report

The advertising agency world is at a crossroads. After years of mounting pressure, the forces reshaping the industry have reached ...
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Latest Resources

Centro at Your Service: Your Digital Media Concierge

It should be no secret to those of us in the digital media industry that the space is constantly evolving, ...

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Centro Academy Welcomes a Group of Programmatic Rock Stars to Chicago

Remember that distinct feeling of accomplishment when you were taking tests in school, and you not only passed the test ...

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DIAL: Digital Innovations Awesome List (March)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Creative Showcase: How to Make Your Digital Campaigns Stand Out

With the rise of automated buying in digital media, it can often feel like technology has replaced human optimization and ...

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What I Learned From The Header Bidding Dog And Pony Show

"With publishers scrutinizing who gets into its header bidding pipes, demand sources who can’t illustrate their value will be relegated ...

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How Political Digital Advertising Lessons of 2016 Applies to 2017

In consumer advertising, incremental gains count for something. But in political advertising? It's a zero-sum game. You either achieve a ...

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What You Should Know About Ad Exchanges & Private Deals

Ad exchanges are not a new piece of the digital media puzzle, but they've been in focus lately as marketers ...

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3 Steps to Get Started With Programmatic Advertising

"With the right plan, SMBs can target specific audiences and gain significant traction in the market. The potential ROI boost ...

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#CentroInAction: Sports, Outdoor, and Lifestyle Retailer Nails Digital Targets

Our client is a premier sports, outdoor, and lifestyle retailer with a broad assortment of quality hunting, fishing, and camping ...

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