Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Crain’s Chicago Names Centro as One of the Best Places to Work in 2016

City-Wide Survey of Chicago Professionals Gives Centro Accolades for Workplace Culture; Generous Employee Benefits Help Propel Centro to Consistent Growth ...

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Political Digital Digest: The Safety Issue

  It’s clear that 2016 will be a breakthrough year for programmatic advertising in politics. In fact, just this week, ...

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The Many Faces of Ad Fraud

Response to our 3Ton30 webinars have been tremendous and as we continue our quest to educate and service our customers ...

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Chicago's Best Places to Work - 6. Centro

"Solid benefits include a new unlimited vacation policy; matching 401(k) contributions; an employee stock option plan; medical, dental and free ...

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Basis DSP Spotlight: HTML5 Ads

The use of HTML5 to code and create dynamic ads (over Flash) is gaining popularity. While Flash is used for ...

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Centro DSP Spotlight: Buying for Quality with comScore Bid Ratings™

The programmatic world provides nearly unlimited access to inventory of all types, but how do you select the best-quality inventory ...

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Group finds campaign ads on ISIL-inspired videos

"Grace Briscoe (Centro) said her company maintains its own list of sites where advertising is both effective and safe. 'We ...

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Why The Open Exchange Isn’t Always Ideal For Political Buyers

"Some exchanges are putting out offers to address specific political “brand” safety concerns. Centro, which sells workflow solutions, also has ...

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Centro fits 'Game of Thrones,' 'Frozen' into sleek office

Since its days based in a server room, Centro has had offices in River North. But when the company outgrew its space ...

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