Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Why Generational Marketing Is Too General For Its Own Good

"Marketers shouldn’t hang their hats on generational segmentation. It’s true that people born after 1980, especially those who have never ...

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Best Place to Work for Millennials: Centro #32

"According to another millennial employee: I’ve never felt so connected or part of something before (not just a cog in ...

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Centro DSP Spotlight: Video

Programmatic video advertising hits its stride While demand for programmatic digital video has always been strong, inventory constraints and market ...

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How empathy and intellectual curiosity can shape your company’s future

"Throughout my career, I’ve seen two traits that separate the A team from the B team: empathy and intellectual curiosity, ...

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Stop the Interruption! We Need More Meaningful Advertising

"Today’s digital users are tech-savvy: They have too many choices for intrusive marketing approaches, and they are increasingly turned off ...

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5 digital advertising transformations that CMOs can harness

"Today, much of our customers' brand experience happens digitally. Here are five digital marketing transformations and how they can affect ...

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How Agencies Can Overcome Millennial Turnover Trends

"No computer program can educate clients on new innovations, nor can it come up with original, refreshing creative that engages ...

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Centro Expands On-Demand Service Relationships with Large Agencies

Centro Helps Consolidate and Scale Millions of Dollars in Ad Spend with Long-Tail Digital Publishers New York, June 15, 2016 ...

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Centro Expands On-Demand Service Relationships With Large Agencies

"Looking to service its agency clients more directly and efficiently, ad tech software provider Centro is rolling out what it’s ...

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