Travel marketing challenges, ad spend updates, and more feature in this week's roundup of top digital marketing content.
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To make that easier, we've compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below!
Vibes' 2017 Mobile Consumer Report: The Mobile/Brand Engagement Revolution
Vibes put together over twenty pages of mobile goodness in its 4th annual report. The report highlights consumer perceptions and preferences and offers insights into how they want to interact with brands via chatbots, texts on their phones, their mobile wallet, push notifications, apps and more.
4 Ways to Save the Mobile Ad Experience
In the time of clickbait headlines, brands and agencies are looking to take action to improve the mobile experience for consumers with these four pieces of advice. Click now!
Foursquare Unleashes Location Data Dashboard for Retailers and Brands
Foursquare has been working with major retail players to test Foursquare Analytics, a newly released measurement tool that packages the company's web dashboard into 93 million mapped locations. Insights from the tool can show what times people visit locations, how often, and how a retailer -- or other commonly visited POI -- stacks up against competitors in a similar retail category.
Apple App, 'Clips,' Joins Mobile Video Fray, Competing With Snapchat
If imitation is the sincerest form of flattery, then Snapchat must be feeling very flattered. Apple is encroaching on Snapchat's territory with the release of Clips, an app that enables video message sharing with more animation enhancements (speech bubbles and full-screen animated posters FTW). While the position Apple ultimately takes to threaten the share of Snapchat has yet to be seen, the popularity of Instagram Stories, and the release of Facebook Stories, gives reason for Snapchat to take note.
Twitter Extends Pre-Roll Ads to Include Periscope Video
In an effort to boost revenue, Twitter, the beleaguered social platform, announced it will start selling pre-roll ads against Periscope video.
Amazon Raises Ad Stakes With Video Advertising
I stream, you stream, we all stream for outstream. Just announced: Amazon Video Ads is an outstream video product that runs exclusively on Amazon's platform, and follows MRC and IAB guidelines for viewability.
Google's New Machine Learning API Recognizes Objects in Videos
Google has launched a new machine learning API that automatically recognizes objects in videos, outputs metadata, and makes them searchable. No April Fools' Day jokes here.
Pinterest/Samsung Partnership Has Everything to Do With Google Search
Imagine using your shiny new Galaxy S8 smartphone to take a picture and be able to instantly view related products or design ideas from Pinterest. This is a new reality: Pinterest visual search technology is powering Samsung's image search in their new Galaxy S8 smartphone and Bixby, their AI assistant. No additional app required.
April's DIAL is also available as a PDF. Download here!