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Jun 8 2023

Scout: Twitter’s Downward Spiral, the Uptick in OOH, and More

News from Apple and Amazon Prime, a little something from TSwift, and more feature in this week's digest of top digital marketing content.
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Industry News Resources

Five Answers with Katie Risch, Centro

Centro, a Chicago-based provider of unified, enterprise-class software for digital advertising, recently rolled out its demand-side platform (DSP) for publishers. ...

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Programmatic Zeitgeist: Five Important Takeaways From the IAB Programmatic Advertising Study

Programmatic Advertising and the IAB This week, the IAB, in conjunction with PricewaterhouseCoopers, released a study that looked at the ...

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An Early Gift for Retailers: 2015 Holiday Retail Insights

If you’re in retail, it’s time to pack up your beach chairs and break out those Christmas lights, because retailers ...

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Centro snaps up social media software specialist

"Centro snatched up a San Francisco-based software firm—a deal that adds social media to its box of tools for customers ...

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Centro Buys Social Ad Tech Firm GraphScience

  "Following its $30 million round from May, the company said it planned 'to acquire businesses that help it grow ...

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Centro Acquired GraphScience – What Does it All Mean?

Today, Centro (centro.net), a provider of enterprise-class software for digital advertising, acquired GraphScience (www.graphscience.com), a technology developer that helps marketers ...

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Centro Acquires Facebook Ad Startup GraphScience

“The race is on for who can actually provide that single sign-on, media automation platform across all the different channels ...

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Centro Acquires GraphScience to Help Marketers Optimize Social Ads at Scale

GraphScience Empowers Companies to Personalize Social Ads and Optimize in Real-Time; Centro to Combine Automated Guaranteed, RTB and Social Into ...

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Generation X: Stuck in the Middle

Generation X is an audience segment not to be ignored. With financially dependent children and aging parents, they are a ...

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