The Value of Non-Working Media Dollars Marketers have traditionally categorized media spend into working and non-working dollars. Working dollars pay ...
The Value of Non-Working Media Dollars Marketers have traditionally categorized media spend into working and non-working dollars. Working dollars pay ...
Centro, a Chicago-based provider of unified, enterprise-class software for digital advertising, recently rolled out its demand-side platform (DSP) for publishers. ...
Programmatic Advertising and the IAB This week, the IAB, in conjunction with PricewaterhouseCoopers, released a study that looked at the ...
If you’re in retail, it’s time to pack up your beach chairs and break out those Christmas lights, because retailers ...
"Centro snatched up a San Francisco-based software firm—a deal that adds social media to its box of tools for customers ...
"Following its $30 million round from May, the company said it planned 'to acquire businesses that help it grow ...
Today, Centro (centro.net), a provider of enterprise-class software for digital advertising, acquired GraphScience (www.graphscience.com), a technology developer that helps marketers ...
“The race is on for who can actually provide that single sign-on, media automation platform across all the different channels ...
GraphScience Empowers Companies to Personalize Social Ads and Optimize in Real-Time; Centro to Combine Automated Guaranteed, RTB and Social Into ...