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May 31 2023

Innovations in Search and Social [May 2023]

Google’s new SGE, Twitter’s new CEO, TikTok’s new tools, and more feature in this month's list of search and social news.
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Industry News Resources

Record Agency Pitches: Is It A Harbinger Of A New Model?

  With the record number of AOR media agency pitches taking place this year, one has to wonder if our ...

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Programmatic Zeitgeist: Publishers are Clear on Viewability, but are Advertisers?

Ad viewability measurement standards persist as a hot button debate between advertisers and publishers. eMarketer rounds up a few research ...

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Centro Creates Demand Side Platform to Help Increase Audience Reach for Publishers Including Tribune Publishing, The McClatchy Company and The E.W. Scripps Company

150 Publishers Driving Revenue by Using Centro’s Cross-Channel Programmatic Buying Platform; Publishers Gain Scale and Help Advertisers Reach Audiences on ...

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Consumers Firing Up Good Times This Fourth of July

Retailers, get your red, white, and blue sparklers ready – the Fourth of July falls on a Saturday this year ...

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Publisher News: Industry Insights

Programmatic Transforms Local Marketing One of the biggest challenges for national marketers has always been tackling local digital marketing campaigns, ...

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Publisher Partner of the Month: Metro

With strong leadership, comes great success. This remains true for the fantastic leadership team of Lotta Karlsson, chief digital officer, ...

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#3TbyCentro: It’s a Wrap

With programmatic advertising firing on all cylinders, it’s essential for advertisers and agencies to not only have the necessary information ...

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Centro Delivers Programmatic Advertising Best Practices for 250 Marketers in Regional Forums

Marketers in Kansas City, Los Angeles, Philadelphia, Seattle and More Gain Insight from Digital Media Experts on Mobile, Video and ...

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#DigitalZeitgeist: Why the $25B Mobile Spend Gap Exists (And Why It Won't Last Long)

Most of us have probably seen or heard about Mary Meeker's monstrous 2015 Annual Internet Report. One slide, however, has ...

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