Today, Centro (centro.net), a provider of enterprise-class software for digital advertising, acquired GraphScience (www.graphscience.com), a technology developer that helps marketers ...
“The race is on for who can actually provide that single sign-on, media automation platform across all the different channels ...
GraphScience Empowers Companies to Personalize Social Ads and Optimize in Real-Time; Centro to Combine Automated Guaranteed, RTB and Social Into ...
Generation X is an audience segment not to be ignored. With financially dependent children and aging parents, they are a ...
Millennials play a crucial role in the future of consumer spending. With 200B in direct purchasing power and an additional ...
With the record number of AOR media agency pitches taking place this year, one has to wonder if our ...
Ad viewability measurement standards persist as a hot button debate between advertisers and publishers. eMarketer rounds up a few research ...
150 Publishers Driving Revenue by Using Centro’s Cross-Channel Programmatic Buying Platform; Publishers Gain Scale and Help Advertisers Reach Audiences on ...
Retailers, get your red, white, and blue sparklers ready – the Fourth of July falls on a Saturday this year ...
