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Jun 8 2023

Scout: Twitter’s Downward Spiral, the Uptick in OOH, and More

News from Apple and Amazon Prime, a little something from TSwift, and more feature in this week's digest of top digital marketing content.
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Industry News Resources

Digital Innovations Awesome List

After a brief hiatus, the digital innovations team is back to bring you some extra awesome in your day. With ...

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Why Publishers Should Act Like Agencies

For today’s digital publishers, it’s not enough to simply publish—they need to be able to play the agency role, too. Read ...

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September 1st Spells Digital D-Day for Adobe Flash

An industry-wide countdown is on. Like it or hate it, the end of Adobe Flash is upon us. Adobe’s Flash ...

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Programmatic Zeitgeist: The Implications of Google Pulling YouTube Inventory Off Its Ad Exchange

Earlier this month, Google made an aggressive move by announcing that it would be pulling YouTube video inventory completely off ...

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Generation Z: Planning for the Future

In part one, we recently touched on how Generation Z is emerging as the new moneymaker generation for marketers – ...

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Getting Caught in the Ad Viewability Crossfire

Viewability is the future online currency that digital media will be sold and purchased against, and we have only months ...

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Social Ads at Scale: Centro Gobbles up GraphScience

Centro, a company offering enterprise-class software for digital advertising, has acquired GraphScience. GraphScience’s software, now available through Centro, “helps marketers ...

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Publisher News: Industry Insights

The Value of Non-Working Media Dollars Marketers have traditionally categorized media spend into working and non-working dollars. Working dollars pay ...

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Five Answers with Katie Risch, Centro

Centro, a Chicago-based provider of unified, enterprise-class software for digital advertising, recently rolled out its demand-side platform (DSP) for publishers. ...

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