For today’s digital publishers, it’s not enough to simply publish—they need to be able to play the agency role, too. Read ...
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For today’s digital publishers, it’s not enough to simply publish—they need to be able to play the agency role, too. Read ...
An industry-wide countdown is on. Like it or hate it, the end of Adobe Flash is upon us. Adobe’s Flash ...
Earlier this month, Google made an aggressive move by announcing that it would be pulling YouTube video inventory completely off ...
In part one, we recently touched on how Generation Z is emerging as the new moneymaker generation for marketers – ...
Viewability is the future online currency that digital media will be sold and purchased against, and we have only months ...
Centro, a company offering enterprise-class software for digital advertising, has acquired GraphScience. GraphScience’s software, now available through Centro, “helps marketers ...
The Value of Non-Working Media Dollars Marketers have traditionally categorized media spend into working and non-working dollars. Working dollars pay ...
Centro, a Chicago-based provider of unified, enterprise-class software for digital advertising, recently rolled out its demand-side platform (DSP) for publishers. ...
Programmatic Advertising and the IAB This week, the IAB, in conjunction with PricewaterhouseCoopers, released a study that looked at the ...