On July 1st, 1941, the Brooklyn Dodgers played the Philadelphia Phillies at Ebbets Field. The game was broadcast on WNBT-TV. ...
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On July 1st, 1941, the Brooklyn Dodgers played the Philadelphia Phillies at Ebbets Field. The game was broadcast on WNBT-TV. ...
Most of us have probably seen or heard about Mary Meeker's monstrous 2015 Annual Internet Report. One slide, however, has ...
Digital ad tech firm Centro has announced that its demand-side platform (DSP) is now plugged into several ad exchanges -- ...
Ad tech firm Centro announced its recently-launched DSP has added access to video advertising inventory through several ad exchanges and offers mobile audience targeting data from Oracle ...
The Rise in Connected TV The need for us to always – and in all ways – be connected is ...
Welcome to the latest Digital Innovations Awesome List (DIAL). We know that keeping up with the trade pubs and latest ...
After a great trip to Austin earlier this month for the annual geek and nerd pilgrimage known as SXSW (or ...
While digital ad spend continues to increase year over year, a few lingering questions still remain – how are we going to view and manage the dollars that are being shifted over from television budget to digital video? Will television teams buy digital video? What does the future of digital video look like?
If video killed the radio star, then it’s doing the exact opposite to digital. Many would agree that IP-based video is making a positive impact on digital media. Anecdotally, I’m hearing that video ad inventory on high quality content channels continue to be in heavy demand. CPMs are steady and healthy, and rate cards are remaining firm, almost to the point of being unreasonable. Viewership and impressions continue to grow and advertisers know it.