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Nov 1 2023

Video Unleashed: The Ultimate Guide to Digital Video Advertising

Discover all the ways you can leverage digital video to create customer journeys that engage and inspire with this comprehensive guide.
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Advanced TV Resources

Can Video Build the Digital Star?

If video killed the radio star, then it’s doing the exact opposite to digital. Many would agree that IP-based video is making a positive impact on digital media. Anecdotally, I’m hearing that video ad inventory on high quality content channels continue to be in heavy demand. CPMs are steady and healthy, and rate cards are remaining firm, almost to the point of being unreasonable. Viewership and impressions continue to grow and advertisers know it.

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The Once and Future King

Connected TV: Strategy Analytics is reporting that the global Connected FPTV (flat-panel TV) market will grow at a healthy rate of 45% annually during 2012 to reach 91 million units. And while only 40% of all FPTVs sold in 2012 are projected to be internet-enabled, this figure is set to rise to nearly 80% of all FPTV unit sales in 2016.

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