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May 29 2025

Convergent TV Advertising in 2025

Learn how digital advertisers can navigate the convergent TV advertising landscape and make the most of their TV ad spending in 2025.
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Advanced TV Resources

Digital Video Advertising Trends

By 2023, digital video viewership in the US is expected to surpass time spent with TV for the first time in history. What does this mean for advertisers, and why should you think about expanding your digital video ad budget?

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Why Invest in Data-Driven Linear TV Advertising?

Learn how data-driven linear differs from other types of advanced TV, and how you can win by including it in your full-funnel campaigns.

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Drive Performance with Advanced TV

Centro's Derek Newman and WideOrbit's Frederick Lee share how marketers can win by leveraging TV and digital together.

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4As and 614 Group Address Workflow Automation and Identity Management

4A's and 614 Group assembled forward-thinking industry leaders to tackle automation solutions and identity management.

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The Future of Video Advertising

If you’ve already mastered the sponsored Instagram story and streaming video, here are two modest predictions for the future of video.

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Types of Advanced TV

Anyone trying to navigate the Advanced TV space has felt the confusion—is there a difference between over-the-top (OTT) and Connected ...

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New Media Trends for 2020

From the future of the agency to seamless experiences, we break down five themes every marketer needs to watch in 2020.

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Advanced TV: A Cost-Effective Approach to Super Bowl Ads

Hut-hut-HIKE! Super Bowl LIV is going live on February 2nd, 2020. It's the ultimate face-off between two of the best ...

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Learn From 2019 to Prep for 2020

Welcome to the roaring 20's! 2020 will be a defining year for advertising technology. With global cultural events like the ...

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