Resource Center

2024 Advertising Agency Report cover image
May 29 2024

2024 Advertising Agency Report

See how advertising agency professionals feel about their jobs, their industry, and the challenges and opportunities that are shaping their futures.
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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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2025 Advertising Trends Report Cover
Dec 4 2024

Reality Check: The 2025 Advertising Trends Report

Uncover the trends and opportunities that will shape advertising in 2025 in this comprehensive report.
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Seats in congress where legislators consider legislation on digital advertising regulation
Aug 7 2024

Digital Advertising Regulation in 2024: What Marketers Need to Know

It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
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Latest Resources

Man of the Month July 2013: Shawn Riegsecker

Read the Entire Story on TCW

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Can Shops Get a Premium, Mid-Tail Experience?

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Acquiring “A” Players – It’s All About the Experience

Centro considers our employees to be our number one asset. Finding the right candidates is extremely important, which is why we have such a rigorous selection process in place. This is to ensure we find “A” players – candidates who are virtually a perfect match on both a professional and personal level to what we are looking for.

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Centro Expands Locally Focused 'Brand Exchange' To Mobile, Tablet Inventory

Read the Entire Story on Ad Exchanger

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Centro Brand Exchange Scores Excellent Ratings on Brand Safety and Quality from Trust Metrics

Centro Adds Mobile and Tablet Inventory in Digital Ad Marketplace to Deliver Multi-Screen Solution; Expands Real-Time Bidding (RTB) Access to ...

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DigiTrust Launches First Industry-Wide Collaboration to Build Technology Solutions

Twenty Leading Digital Advertising Companies Unite to Address Pixel Synching as First Order of Business NEW YORK--(BUSINESS WIRE)--Today marks the ...

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Can Responsive Design Be Applied to Content?

As things started to grow and change in the mobile advertising landscape, publishers quickly realized that responsive design was going to be super important for their content to morph to the screen that it was being shown on. As a publisher, you’d want your readers to have the same great experience whether they were on their phone, iPad or desktop computer.

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Centro Wins Big at the thinkLA Awards Gala

On Thursday, June 6, Centro was awarded Partner of the Year and Sales Person of the Year at the annual thinkLA Cirque de LA 2013 Interactive Awards Gala. For Partner of the Year, Centro was nominated by marketing services agency AdEase. For Sales Person of the Year, Account Executive Ben Sarmiento took home the honors. thinkLA is the largest advertising industry organization for Southern California.

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Why Local Matters in Digital

Local digital advertising is about delivering ads based on the vicinity of the consumer, including messaging that supports national brand exposure but is contextually relevant to the in-market consumer. However, a legacy connotation is that local equates to local-only publications such as local newspapers or community magazines. This leads advertisers to raise the skeptical question of, “Why local?”

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