As things started to grow and change in the mobile advertising landscape, publishers quickly realized that responsive design was going to be super important for their content to morph to the screen that it was being shown on. As a publisher, you’d want your readers to have the same great experience whether they were on their phone, iPad or desktop computer.
On Thursday, June 6, Centro was awarded Partner of the Year and Sales Person of the Year at the annual thinkLA Cirque de LA 2013 Interactive Awards Gala. For Partner of the Year, Centro was nominated by marketing services agency AdEase. For Sales Person of the Year, Account Executive Ben Sarmiento took home the honors. thinkLA is the largest advertising industry organization for Southern California.
Local digital advertising is about delivering ads based on the vicinity of the consumer, including messaging that supports national brand exposure but is contextually relevant to the in-market consumer. However, a legacy connotation is that local equates to local-only publications such as local newspapers or community magazines. This leads advertisers to raise the skeptical question of, “Why local?”
Since my last post at the beginning of 2013, a lot has changed in the Paid Search world. That change is due primarily to Google’s Enhanced Campaigns. This new approach to device targeting is revolutionizing paid search. Seriously, this is the largest major change in search since the Microsoft – Yahoo! Alliance. There are pros and cons with this change, Bing sees it as advantageous while the industry in general runs the gamut from negative to positive, depending on your outlook.
Many analyst firms estimate that Real-Time Bidding (RTB – the ad buying process where bids are placed on impressions in the milliseconds before an ad space loads) will represent 20% of all digital display ad spend by the end of this year.
For media planners and buyers, this method of running campaigns is getting more and more interest as clients continue to ask about it and look for greater precision and efficiencies in their media buys. It behooves us to evaluate how well it drives the advertiser’s objectives. So, how much should we spend on RTB when planning a campaign?
Bitcoin started in 2009 by a hacker who calls him or herself Satoshi Nakamoto (and who might be several people). It’s a form of decentralized virtual currency used to buy goods and services online. By internet standards, it’s still an odd and super nerdy phenomenon. Bitcoin is a byproduct of software and computer networks looking at the concept of currency and asking the question, “How can we create a new economy?”
By now we’ve all seen and heard much about the six IAB Rising Star Units. It’s no surprise Centrons are eager to hit the ground running to bring these new, sexy ad units to our advertisers. Creative teams are busy building these out and publishers are working hand-in-hand with their web development teams to get them approved.
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