Digital Advertising Resources & Thought Leadership - Basis Technologies

Resource Center

2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
Read More
The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
Read More
2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
Read More

Latest Resources

Centro Offers One-Stop Shop for Retailers Looking to Drive Sales with Digital Advertising

Centro’s Experience Includes 1,800 Campaigns for More Than 430 Retailers CHICAGO, IL – September 27, 2013 – Centro (centro.net), a ...

Read More
Centro Ensures Marketing Success with Digital Advertising Solutions for Healthcare Insurers

Centro’s Experience Includes Partnerships with 100 Insurance Advertisers on 700+ Campaigns CHICAGO, IL – September 27, 2013 – Centro (centro.net), ...

Read More
Centro Revs Up Automotive Digital Advertising Solutions for the Top Brands and Their Agencies

CHICAGO, IL – September 27, 2013 – Centro (centro.net), a provider of software and services for modern media agencies, today ...

Read More
Capitalizing on Shoppers’ Tech Behavior During the Holidays

With another holiday season just around the corner, these upcoming months mean big business for retailers. In fact, holiday sales have been shown to make up 40% of a retailers’ annual revenue according to the National Retail Federation (NRF). In 2013, according to retail executives network Retail TouchPoints, this percentage is expected to increase by up to 20%!

Read More
The Top 100 Digital Companies in Chicago

Read the Entire Story on Built in Chicago

Read More
Beyond the Lunch n’ Learn: Next Steps to Building a Relationship

In the digital industry, the main way to sell your site and offering is to set-up a brief meeting or a classic lunch n’ learn. As you walk away from the meeting, quite often you are feeling good and can already see the RFP’s coming through, but then you ask yourself, “what’s next?” At Centro, we usually meet with 10-15 different publishers nationwide each week, so we have seen it all. For that reason, I wanted to share a few tips on what to do after the meeting.

Read More
Accounts and People of Note in the Advertising Industry

Read the Entire Story

Read More
Centro Delivers Custom Digital Advertising Solutions for Industry Markets

Centro’s Breadth and Depth of Experience in Insurance, Retail and Automotive is Unmatched; Centro’s Technology Automates Media and Audience Buying ...

Read More
Introducing Centro’s Industry Solutions for Digital Advertising

In an effort to help agencies win new business and manage media operations efficiently and flawlessly, we have developed specialized digital advertising solutions for key markets in the industry starting with automotive, insurance and retail. Centro’s platform comes with capabilities to buy and plan for desktop, mobile, video and local activation — to achieve branding and direct-response objectives.

Read More
chevron-down