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While digital ad spend continues to increase year over year, a few lingering questions still remain – how are we going to view and manage the dollars that are being shifted over from television budget to digital video? Will television teams buy digital video? What does the future of digital video look like?
Despite a lot of complaints about the ads Instagram began running recently, the application is seeing success so far from the ads, Instagram CEO Kevin Systrom said at a conference in early November. The Michael Kors ads drew some complaints for their prominence in peoples’ news feeds, but they have also drawn “very positive comments,” including people recommending the advertised to friends and asking where they can get it
Former DraftFCB Media Leader Brings Extensive and Rich Experience in Elevating Brand Value for General Motors, MillerCoors, Frito-Lay, Taco Bell and ...
With declining print sales and the pressure to monetize digital, many newspaper websites have considered putting their content behind a paid or metered wall. A common theme is to bridge the gap between the two revenue streams. The potential of additional revenue via a paid subscription also comes with challenges; most notably a decline in advertising dollars. When a publisher places content behind a paywall, they risk losing readership, leading to less page views, and that means less ad space to be sold. Should online publishers take the plunge? For some online publishers, yes, but it might not the best route for everyone.
While digital place-based (DPB) media reaches on-the-go consumers throughout their day, the inability for consumers to directly engage with DPB screens leaves more to be desired from this medium. However, technological advances are giving DPB a significant role in cross-platform digital programs. Using push and pull messaging technologies via consumer mobile devices, the following methods drive engagement by putting DPB-initiated ads right into consumer’s hands.
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