Digital Advertising Resources & Thought Leadership - Basis Technologies

Resource Center

2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
Read More
The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
Read More
2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
Read More

Latest Resources

Centro Tops Crain’s Chicago Business’ Best Place to Work List for Four Straight Years

Centro Continually Achieves Recognition for Positive Culture and Work Environment; Focus on Employee Health, Happiness and Career Development Act as ...

Read More
Best Places to Work 2014: No. 1 Centro

Read the Entire Story on Crain's Business Chicago 

Read More
Video Comes to Leading Self-Serve RTB Platform

Read the Entire Story on Mobile Marketing Watch 

Read More
SiteScout Adds Video to Self-Serve Real-Time Bidding Platform

SiteScout Makes Programmatic Video Advertising Simple and Accessible for Any Marketer; Delivers One Buying Platform Encompassing All Major Digital Channels ...

Read More
SiteScout Rounds Out RTB Platform With Addition of Online Video

Read the Entire Story on MediaPost 

Read More
Centro Bolsters Sales Team with Addition of Doug Thomas as VP of Sales

Twenty-Year Media Industry Veteran Who Led Many Nine-Digit Sales Revenue Teams  Will Cultivate Deeper Relationships with Agencies in the Midwest United ...

Read More
Successful Strategies For Using Mobile Location Data

  Read the Entire Story on iab

Read More
Chicago advertising's agents of change

Read the Entire Story on Crain's Chicago Business 

Read More
Why is Video Inventory Lacking in Programmatic Channels?

There’s no question the historical, labor-intensive method of buying media has been disrupted. Today, marketers don’t even need an IO or a relationship with a publisher, as they can log into a system to buy media in an automated fashion. However, programmatic video hasn't quite evolved the way traditional display advertising has.

Read More
chevron-down