Resource Center

2024 Advertising Agency Report cover image
May 29 2024

2024 Advertising Agency Report

See how advertising agency professionals feel about their jobs, their industry, and the challenges and opportunities that are shaping their futures.
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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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2025 Advertising Trends Report Cover
Dec 4 2024

Reality Check: The 2025 Advertising Trends Report

Uncover the trends and opportunities that will shape advertising in 2025 in this comprehensive report.
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Seats in congress where legislators consider legislation on digital advertising regulation
Aug 7 2024

Digital Advertising Regulation in 2024: What Marketers Need to Know

It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
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Latest Resources

Capitalizing on Shoppers’ Tech Behavior During the Holidays

With another holiday season just around the corner, these upcoming months mean big business for retailers. In fact, holiday sales have been shown to make up 40% of a retailers’ annual revenue according to the National Retail Federation (NRF). In 2013, according to retail executives network Retail TouchPoints, this percentage is expected to increase by up to 20%!

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The Top 100 Digital Companies in Chicago

Read the Entire Story on Built in Chicago

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Beyond the Lunch n’ Learn: Next Steps to Building a Relationship

In the digital industry, the main way to sell your site and offering is to set-up a brief meeting or a classic lunch n’ learn. As you walk away from the meeting, quite often you are feeling good and can already see the RFP’s coming through, but then you ask yourself, “what’s next?” At Centro, we usually meet with 10-15 different publishers nationwide each week, so we have seen it all. For that reason, I wanted to share a few tips on what to do after the meeting.

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Accounts and People of Note in the Advertising Industry

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Centro Delivers Custom Digital Advertising Solutions for Industry Markets

Centro’s Breadth and Depth of Experience in Insurance, Retail and Automotive is Unmatched; Centro’s Technology Automates Media and Audience Buying ...

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Introducing Centro’s Industry Solutions for Digital Advertising

In an effort to help agencies win new business and manage media operations efficiently and flawlessly, we have developed specialized digital advertising solutions for key markets in the industry starting with automotive, insurance and retail. Centro’s platform comes with capabilities to buy and plan for desktop, mobile, video and local activation — to achieve branding and direct-response objectives.

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Media Agency Leader April Weeks Joins Centro as VP of Regional Media Operations

Weeks to Drive Media Operations for Centro’s Nine Offices in Southern U.S. DALLAS, TX – September 16, 2013 – Centro ...

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Best Practices For Converting An RFP Into An Insertion Order

Read the Entire Story on MediaPost 

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How Advertising Opportunities Amplify mCommerce

Would you rather leave home without your wallet or your phone? A global study discovered that a resounding 3 out of 4 of people would take their phone over their wallet. This makes sense – the idea of reaching into your pocket for one device to manage most aspects of your day makes it hard to consider leaving it behind. Whether it is consuming content, calling and texting, sending emails, playing games or watching videos, smartphones have become the singular touch point to manage life at virtually any place and/or time. It seems like smartphones are doing everything, except filling the shoes of the one thing that people would hypothetically leave behind – a wallet.

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