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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

SiteScout Rounds Out RTB Platform With Addition of Online Video

Read the Entire Story on MediaPost 

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Centro Bolsters Sales Team with Addition of Doug Thomas as VP of Sales

Twenty-Year Media Industry Veteran Who Led Many Nine-Digit Sales Revenue Teams  Will Cultivate Deeper Relationships with Agencies in the Midwest United ...

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Successful Strategies For Using Mobile Location Data

  Read the Entire Story on iab

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Chicago advertising's agents of change

Read the Entire Story on Crain's Chicago Business 

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Why is Video Inventory Lacking in Programmatic Channels?

There’s no question the historical, labor-intensive method of buying media has been disrupted. Today, marketers don’t even need an IO or a relationship with a publisher, as they can log into a system to buy media in an automated fashion. However, programmatic video hasn't quite evolved the way traditional display advertising has.

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Happiness is the New ROI

  Read the Entire Story on techweek

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Bootstrapping with Shawn Riegsecker

  Read the Entire Story on tastytrade

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Why IBM May Control the Future of Digital Media

Read the Entire Story on AdExchanger 

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How Moms in Advertising do the Balancing Act

Read the Entire Story on Digiday

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