Real-Time With SiteScout's Matt Saul's on Programmatic Advertising

Failing to treat SPO as a strategic priority comes with a price tag: wasted spend, degraded inventory, and performance left on the table.

While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.

Are you interested in using programmatic software but don't know where to start? What even is a DSP? No worries: We're here to help!