Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Tracking billions stolen from the media industry

  Read the Entire Story on ZDNet

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A company founder on 'the portal to creativity and imagination'

Read the Entire Story in the Chicago Tribune 

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Jill Hamilton, Former DigitasLBI Vice President, Joins Centro

Jill Hamilton will serve as Regional VP of Media Strategy and Operations for the East at Centro; Centro Continues to ...

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AdExchanger Research Keeps it Real with Programmatic

Conversations about programmatic buying are happening at all levels in the industry and many believe it represents the future of advertising. With programmatic spend projections nearing $9.8 billion in 2014 (eMarketer), it seems that the dollars are finally living up to the hype.

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Transformers Have Invaded Cannes

Read the Entire Story on MediaPost

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M&A: Measurement and Attribution

Read the Entire Story on MediaPost

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Former Google Advertising Research Director and TeamDetroit Marketing Science SVP Joins Centro

Gunnard Johnson Will Serve as SVP of Data and Analytics at Centro; Plays Key Role in Developing Analytics and Marketing ...

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WATCH: Matt Sauls of SiteScout on Behavioral Targeting & Retargeting

Read the Entire Story on adotas 

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An Online and Offline Marriage: SiteScout and Aislelabs Join Forces So Retailers Can Fully Target Customer Behavior

  Read the Entire Story on betakit

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