Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Former Google Advertising Research Director and TeamDetroit Marketing Science SVP Joins Centro

Gunnard Johnson Will Serve as SVP of Data and Analytics at Centro; Plays Key Role in Developing Analytics and Marketing ...

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WATCH: Matt Sauls of SiteScout on Behavioral Targeting & Retargeting

Read the Entire Story on adotas 

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An Online and Offline Marriage: SiteScout and Aislelabs Join Forces So Retailers Can Fully Target Customer Behavior

  Read the Entire Story on betakit

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Top 10 Reasons to Apply for a Position at Centro

Check out the Top 10 Reasons to Apply for a Position at Centro... and then submit your resume today!

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Under Centro's Wing, SiteScout Touts Managed Services, Open Architecture

Read the Entire Story on AdExchanger 

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Centro and Moat Offer MRC-Accredited Technology to Measure Advertising Effectiveness in Real-Time

Centro’s Partnership with Moat Empowers Advertisers to Measure and Optimize Campaigns by Understanding Viewable Impressions, User Interaction and Ad Engagement ...

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Centro Taps Moat For Viewability, Media Measurement

Read the Entire Story on MediaPost

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Real-Time With SiteScout's Matt Saul's on Programmatic Advertising

  Read the Entire Story on MediaPost

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Is Seeing Believing with Google Glass?

In a world in which we feel more hyper-connected, we have, in many cases, become more disconnected from the world around us. Wearable devices give people access to insights in a more seamless way, acting as extensions of themselves. Rather than having to look down at a screen to read or type in a query to search for something – the information people want is available to them and readily accessible via simple voice command. The smartest of the wearables, like Google Glass, provide a deep level of personalization to ensure the value (and relevance) of information.

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