In just four years, Centro went from one floor to three at 222 W. Hubbard St., a brick-and- timber loft space in River North that was built nearly a century ago as a factory atop a former horse stable. The company, which develops software to manage buying online advertising, now occupies about 40,000 square feet, filling the entire building except for the first floor, which is home to a high-end furniture showroom.
As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.
While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.
In the span of just three years, AI has gone from experimental novelty to an ever-present behemoth across the advertising ...
