Digital Advertising Resources & Thought Leadership - Basis Technologies

Resource Center

2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
Read More
Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
Read More

Latest Resources

Digital Display Advertising: Ad Exchanges & Ad Networks, Building a Well Balanced Approach - Part 2 of 3

Building a digital media campaign today is increasingly complex. With so many digital advertising buying methods and an abundance of ...

Read More
The Digital Zeitgeist Programmatic Playbook

What is the RTB Zeitgeist Playbook? We’re glad you asked. This ebook is a compilation of the most popular RTB Zeitgeist Newsletter articles ...

Read More
RTB Zeitgeist: Study Says Programmatic Major Time-Saver

Republished from the SiteScout blog. People aren’t worried about being replaced by robots, and instead see tech as a time-saver. ...

Read More
Digital Display Advertising: How to Build a Healthy Plan - Part 1 of 3

Remember the good old days when media plans boiled down to a few simple options: print, direct mail, and maybe ...

Read More
Feet on the Street: Where in the World is Centro?

Our Feet on the Street series is back! We love to meet and chat with people wherever we go and ...

Read More
Five on Friday

Here we are again! It’s Friday and time for the new Five on Friday. As your week winds down, take ...

Read More
#CentroInAction: Stockpiling Acquisition

Have you ever executed a campaign that generated brand awareness, but never business results? Recently, Centro met a company that ...

Read More
The Age of Programmatic is Now: Centro and Forrester Weigh In

Exchange-traded spending will account for a nearly 1/3 of U.S. display spend by 2017, according to research from industry analyst ...

Read More
The Latest Edition of DIAL

We figured we would start off your week with some things from our Digital Innovation team’s Digital Innovations Awesome List (DIAL). ...

Read More
chevron-down