Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Advertising Agency Report cover image
May 29 2024

2024 Advertising Agency Report

See how advertising agency professionals feel about their jobs, their industry, and the challenges and opportunities that are shaping their futures.
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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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2025 Advertising Trends Report Cover
Dec 4 2024

Reality Check: The 2025 Advertising Trends Report

Uncover the trends and opportunities that will shape advertising in 2025 in this comprehensive report.
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Seats in congress where legislators consider legislation on digital advertising regulation
Feb 4 2025

Digital Advertising Regulation in 2025: What Marketers Need to Know

It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
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Latest Resources

AdExchanger Research Keeps it Real with Programmatic

Conversations about programmatic buying are happening at all levels in the industry and many believe it represents the future of advertising. With programmatic spend projections nearing $9.8 billion in 2014 (eMarketer), it seems that the dollars are finally living up to the hype.

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Transformers Have Invaded Cannes

Read the Entire Story on MediaPost

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M&A: Measurement and Attribution

Read the Entire Story on MediaPost

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Former Google Advertising Research Director and TeamDetroit Marketing Science SVP Joins Centro

Gunnard Johnson Will Serve as SVP of Data and Analytics at Centro; Plays Key Role in Developing Analytics and Marketing ...

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WATCH: Matt Sauls of SiteScout on Behavioral Targeting & Retargeting

Read the Entire Story on adotas 

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An Online and Offline Marriage: SiteScout and Aislelabs Join Forces So Retailers Can Fully Target Customer Behavior

  Read the Entire Story on betakit

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Top 10 Reasons to Apply for a Position at Centro

Check out the Top 10 Reasons to Apply for a Position at Centro... and then submit your resume today!

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Under Centro's Wing, SiteScout Touts Managed Services, Open Architecture

Read the Entire Story on AdExchanger 

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Centro and Moat Offer MRC-Accredited Technology to Measure Advertising Effectiveness in Real-Time

Centro’s Partnership with Moat Empowers Advertisers to Measure and Optimize Campaigns by Understanding Viewable Impressions, User Interaction and Ad Engagement ...

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