Media Logistics Software Creates Operational Advantage and Improves Productivity of Digital Media Teams CHICAGO, IL – March 11, 2013 – ...
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Media Logistics Software Creates Operational Advantage and Improves Productivity of Digital Media Teams CHICAGO, IL – March 11, 2013 – ...
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While the excitement of the holiday season is over, there’s a ton to look forward to in the New Year for technology enthusiasts. For those deeply curious about what’s to come in 2013, there’s no better place to get fully immersed in what’s to come other than the International Consumer Electronics Show.
Yes, “mobile” is no longer a thing of the future. It is here and it is prominent, but still struggles to get its share of the advertising dollars. According to an AdAge White Paper, consumers’ media consumption time on mobile is up to 10 percent, while marketers’ share of advertising budgets is only 1 percent – this is a large gap. On top of that, mobile usage is only picking up steam.
A report that came out in mid-December from iSuppli, the electronics sector research firm, noted that year-end eReader shipments are going down to 14.9M units – a significant 36% drop from the 23.2M units achieved in 2011.
Tracking and measurement is perhaps the most important aspect of advertising.
In the display and mobile advertising world, engagement is the major key performance indicator. However, in the digital place-based world there is no such thing as click through or page views. So what do you do when there isn’t a standard tracking tool?
Heavy buzz continues to swirl as we eagerly count down the days to the most highly anticipated tech toy-filled days of the year. No not Christmas, silly! CES 2013, of course.
For those not familiar with what makes the CES convention such a big deal in the tech and electronics industry, I’ll share a little background.