Sep 16 2013
Anthony Loredo

Media Agency Leader April Weeks Joins Centro as VP of Regional Media Operations


Weeks to Drive Media Operations for Centro’s Nine Offices in Southern U.S.

DALLAS, TX – September 16, 2013 – Centro (, a provider of software and services for modern media agencies, today announced the addition of April Weeks as Vice President of Regional Media Operations, South. A prominent agency professional whose career spans 17 years in media and advertising, Weeks has guided the digital ad spend for marquee brands including American Airlines, Nationwide Insurance, Texas Tourism, 3M, Fisher-Price, Hilton Hotels Family of Brands, Procter & Gamble and more. She was previously Senior VP of Media Strategy & Innovation for TM Advertising.

Having more than a decade of expertise in digital media developing strategies that leverage an integrated media mix, Weeks will guide the Centro operations team for the company’s nine offices in southern U.S. that includes Dallas, Atlanta, Houston and more. Centro is one of the fastest growing advertising technology companies in the U.S., where its teams in the South have worked with 100+ agencies so far this year.

“April is one of the most knowledgeable and experienced media agency professionals in the evolving digital landscape,” said Scott Neslund, EVP of Media Services at Centro. “The addition of an industry forerunner of April’s caliber demonstrates Centro’s commitment to delivering first-class digital media operations to agencies of all types and sizes.”

Centro has emerged as a trusted partner for agencies navigating digital media. Its software and services facilitate, automate, track and optimize every step of the planning, buying and execution process for guaranteed-reserved and programmatic direct inventory.

“Having spent the majority of my career in an agency running media campaigns for major brands, I saw the value that services and technology partners brought to the table. The quality of Centro’s offering was unmatched,” said April Weeks, VP of Regional Media Operations, South, at Centro. “Moving from a powerhouse agency to Centro, an advertising technology company with tremendous momentum, is a progressive step as it empowers me to proliferate more digital media expertise and powerful technology to a wide base of agencies.”

About Centro
Centro ( partners with advertising agencies to improve their campaign performance and digital media teams’ productivity in order to better manage costs and maximize profitability. Centro is the only provider that offers both managed services and cloud software options to simplify and streamline the full campaign life cycle to meet the unique requirements of every agency. Since 2001, Centro’s media logistics specialists have successfully planned and executed more than 22,000 local and national campaigns across all digital display platforms and ad media types. Headquartered in Chicago with 32 offices nationwide, Centro’s success and commitment to culture has led to many accolades, including #1 on Crain’s Best Places to Work in Chicago in 2011, 2012 and 2013.

Anthony Loredo