Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Basis Technologies’ Next Level Private Marketplaces Empower Praxis to Reach New Audiences

Praxis needed to provide patient recruitment support for a clinical trial designed to treat Covid-19. They turned to Basis Technologies.

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University Surpasses Conversion and CPA Goals with Basis Technologies’ Powerful DMP Solutions

A state university utilized Basis Technologies to better harness first-party data. The result? Double the number of expected conversions.

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Basis Technologies Helps Cosmetics Brand Maximize Their Video Advertising Impact

Read how Basis Technologies helped a cosmetics brand to develop a video ad strategy that generated ROAS 3X greater than the previous year.

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DIAL: Digital Innovations Awesome List (September 2021)

We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!

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What is Video Advertising?

Video advertising is promotional content that plays before, during, or after streaming content. It can also run as a standalone ...

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Reaching People When it Matters Most to Drive Donations

Explore how Basis Technologies empowered a non-profit organization with a search strategy that connected ads with a highly targeted audience.

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Digital Video Advertising Trends

By 2023, digital video viewership in the US is expected to surpass time spent with TV for the first time in history. What does this mean for advertisers, and why should you think about expanding your digital video ad budget?

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Driving Worldwide Social Media Engagement for a Not-For-Profit

Read how the American Booksellers Association partnered with Basis Technologies to bring in-store events campaigns into the digital space.

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Three Strategies for Food and Beverage Marketers to Try in 2021

The COVID-19 pandemic served up a heavy hit to the food and beverage industry in 2020, but with vaccination rates ...

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