Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

The Total Economic Impact™ of In-Housing with Basis

Basis Technologies commissioned Forrester Consulting to do a study on the impact Basis has on customers who in-house with us. Learn more.

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What's the Difference Between Native Advertising and Sponsored Content?

What is Native Advertising? Native advertising is a type of paid advertisement that is designed to match the look, feel, ...

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The Pros and Cons of Social Media Advertising

Why Paid Social? With more than half the world’s population now using social media, and people spending an average of ...

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Establishing a Trusted Partnership that Drives Digital Forward

Learn how Pizza Hut and its field of franchises leveraged Basis Technologies' media services and owned software to drive improved ROAS.

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An Athletic Apparel Brand Increases Sales by Expanding its Digital Media Reach

For this athletic apparel brand, early success with social media advertising was plateauing. Basis Technologies got the curve going up.

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Dynamic Creative Optimization: What is DCO & How Does It Work?

Dynamic Creative Optimization, or DCO, is a streamlined tool that enhances a marketing team’s productivity when used properly.

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3 Questions about Native Advertising (with Jonathan Kim)

There's no stopping the growth of native ads! Check out these three key native advertising insights from Jonathan Kim.

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Renewed Retargeting Strategy Empowers Beauty Retailer to Increase In-Store Visits by 300%

Learn how Basis Technologies' media services team helped a beauty retailer better leverage its online audience to improve in-store revenue.

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NRG Energy Exceeds Cost Per Lead Benchmarks by 40% with Basis

When NRG Energy was looking for a new agency to level-up their digital media efforts, only one satisfied all requirements—Basis Technologies.

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