Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Becoming Basis: A Rebrand Roundtable

After recently changing our name from "Centro" to "Basis Technologies," we asked some of our amazing employees to share their thoughts about this rebrand, the industry, and the future of our company.

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How Trusted Messengers in Digital Ads Can Overcome Climate Change Skepticism

New Climate Voices’ partnership with Centro (now rebranded as Basis Technologies) illustrated how digital advertising can shift opinions on climate change even among highly-skeptical audiences.

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New Era, New Name, New Chapters to Fill - Centro is Now Basis Technologies

It’s never easy to say goodbye to something we’ve owned or worn for years, to something that’s comfortable and familiar, ...

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Refined Targeting Tactics Reduce CPA by 68% for Financial Services Institution

For one financial services institution, a lack of a forward thinking strategy was deeply prohibitive. Basis Technologies changed all that.

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The Native Advertising Guide

Designed to disrupt the display ecosystem, native advertising reimagines consumer connection in more meaningful ways. Learn more in this guide.

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A Benchmarking Tool Exclusive to Basis!

By analyzing information from 250,00+ line items and 14,000 brands, Basis gives users access to four graphs with performance and spend data across channels, verticals, properties, and KPIs.

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5 Financial Services Advertising Tips and Tricks

Financial services companies have a once-in-a-generation opportunity to reach customers when they’re re-considering their financial institutions of choice.

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Creating Inclusive Workplaces

As marketing and advertising professionals leave their current roles for companies that better serve a diverse array of needs, their ...

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The Keys to Bringing Programmatic Advertising In-House

A successful transition from an agency to in-house programmatic advertising isn't as easy as flipping a switch...

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