As B2B buyers evolve, so does their buying process. Learn how B2B marketers can evaluate and refresh their strategies to meet changing needs.
This established financial services institution wanted to create a digital campaign that built on their previous marketing efforts. The goal was for current and prospective members to apply for checking accounts and credit cards.
Transparency: The client did not have historical data of budget allocation toward working media.
Thought Leadership: Data-only reporting did not develop any insights or forward-thinking strategy. Also, no backend algorithms with optimization were in place.
Service: The client had no day-to-day servicing of the marketing campaigns and had ongoing team attrition.
Transparent Relationship: The Basis Technologies team educated the client on how to create significantly more efficient digital campaigns.
New Strategic Thinking: Basis Technologies helped to revise the client’s budget allocation to 55 different targeting tactics that explained behavioral attributes.
Raving Fan Service: Basis Technologies’ dedicated team provided a human touch and reporting insights during weekly in-depth performance reviews.