How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.
This established financial services institution wanted to create a digital campaign that built on their previous marketing efforts. The goal was for current and prospective members to apply for checking accounts and credit cards.
Transparency: The client did not have historical data of budget allocation toward working media.
Thought Leadership: Data-only reporting did not develop any insights or forward-thinking strategy. Also, no backend algorithms with optimization were in place.
Service: The client had no day-to-day servicing of the marketing campaigns and had ongoing team attrition.
Transparent Relationship: The Basis Technologies team educated the client on how to create significantly more efficient digital campaigns.
New Strategic Thinking: Basis Technologies helped to revise the client’s budget allocation to 55 different targeting tactics that explained behavioral attributes.
Raving Fan Service: Basis Technologies’ dedicated team provided a human touch and reporting insights during weekly in-depth performance reviews.